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H2020: Búsqueda de agencias de activación de marketing para introducir, representar y distribuir su nueva plataforma de responsabilidad social dirigida a minoristas y organismos locales sin ánimo de lucro en países europeos seleccionados

Resumen

Tipo:
Búsqueda de socios
Referencia:
RDIT20151222003
Publicado:
15/01/2016
Caducidad:
15/01/2017
Resumen:
Una empresa italiana ha desarrollado un sistema que permite a minoristas locales promocionar sus marcas y donar a organismos locales sin ánimo de lucro cada vez que una persona compra a través de una aplicación. La empresa busca agencias de activación de marketing interesadas en participar en un proyecto de la convocatoria Instrumento pyme fase 2 para introducir en el mercado y distribuir la plataforma en Francia, Holanda, Bélgica y Reino Unido. El socio ideal debe estar interesado en posicionarse como líder en el mercado de comunicación y marketing humanitario.

Details

Tittle:
PS-H2020 SME Inst Phase 2 - Marketing activation agencies to introduce, represent and distribute its innovative social responsibility digital platform - targeting retailers and local non-profits - in selected European countries are sought
Summary:
An Italian company, based in Milan, created a system that allows local retailers to promote their brands while donating to local non-profit organisations each time people shops through an App. The company is looking for marketing activation agencies as partners in H2020 SME Inst. Phase 2 project proposal for first market introduction and distribution in France, Netherlands, Belgium, UK. The ideal partner wants to position itself as a leader in the market of charity marketing and communication.
Description:
The SME project coordinator is an Italian company, based in Milan, operating in the digital marketing and promotion industry. The company has created an innovative social responsibility digital platform that allows local non-profit organisations and/or initiatives to benefit from donations originated from citizens´ consumption each time they purchase goods or services in one of the registered retailers and small shops. It is an innovative digital marketing service that will satisfy the growing demand of digital innovation by small and larger local retailers and the raise in the propensity of donating money by the European society. By allowing citizens and retailers to start a fundraising process in favour of charity projects of local non-profit organisations / initiatives using a mobile application, the social responsibility digital platform addresses both the problem of uncertainty about the donation purpose and the scattering of the donation amount.
The Italian company has won a SME Instrument H2020 Phase 1 grant and is going to submit a project proposal for the Phase 2 call with cut-off date 14 April 2016.
The Italian company is looking for a partnership with marketing activation agencies to introduce, promote, represent and distribute its innovative social responsibility digital platform in each selected target country. The prospect partners are SMEs eligible to participate in H2020 SME Instrument call specialized in events management, content adaptation, video content production, community engagement, sales support. Main tasks of the partners will be: content localisation; content production - mainly videos - for social media distribution; citizens, community management of retailers and local non-profits via social care or traditional customer care; shopkeepers and citizens community enlargement. The prospect partner will cooperate with the Italian company local office.
The desired prospect partner (in each selected country) is a young, independent, digital savvy, enthusiastic, energetic marketing activation agency with a strong desire to differentiate through social responsibility engagement. Its activity will concentrate in two main cities of each target country. This will be done in collaboration with local volunteering organisations infrastructures and with the local Italian company office.
The prospect partner should prove to follow a code of ethics, should treat its employees and other stakeholders with fairness and respect, should support volunteering practices and believe in the positive role of business in shaping a better society. Transparency, honesty, kindness, long-term value inclination vs. short-term profits should be part of the company culture.
The Italian company doesn´t want to partner with a local branch of a multinational group or with a company exclusively ROI and shareholders value driven.
The prospect partner operates in one of the following countries: France, Netherlands, Belgium, UK.

Deadline for EOI: 18 march 2016
Advantages and Innovations:
Main advantages in the partnership: by representing, promoting and distributing the innovative social responsibility digital platform the partner will differentiate in the market of advertising agencies and benefit from the raising market of promotion services to the non-profit sector.
This will be possible because the innovative social responsibility digital platform is an inovative solution that sets new standards in local marketing activation, engaging a large community of local retailers and citizens by bringing fun, transparency and concreteness in the process of fundraising for local non profit organisations and initiatives.
Stage of Development:
Prototype available for demonstration
IPR Status:
Trade Marks,Copyright

Partner sought

Partner Sought:
Partners sought in each selected country (France, Belgium, Netherlands, UK): Marketing activation agency to introduce, promote, represent and distribute the innovative social responsibility digital platform in the target country. The partner is specialized in events management, content adaptation, video content production, community engagement, sales support. Its main tasks will be: content localisation; content production - mainly videos - for social media distribution; social media marketing; retailers acquisition; community management of citizens, retailers and local non-profits via social care or traditional customer care; shopkeepers and citizens community enlargement providing milestones.
Type of Partnership Considered:
RDR

Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
No
Languages Spoken:
English
French
Italian

Dissemination

Restrict dissemination to specific countries:
Belgium
France
Netherlands
United Kingdom

Programme-call

Evaluation Scheme:
Continuous submission scheme
Anticipated Project Budget:
1.600.000
Coordinator Required:
No
Deadline for Call:
14/04/2016
Project Duration:
104
Project title and Acronym:
Creating the first Social Responsibility Shopping platform to link small businesses and local non-profits organizations through an innovative business model leveraging on responsible consumption SRS - Social Responsibility Shopping