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Horizonte 2020 - ICT-19-2017: Búsqueda de socios culturales y tecnológicos para desarrollar ciudades aumentadas

Resumen

Tipo:
Búsqueda de socios
Referencia:
RDUK20161125002
Publicado:
10/01/2017
Caducidad:
28/11/2017
Resumen:
Una escuela de arte británica busca socios en los ámbitos de investigación, tecnología, cultura y publicidad con el fin de formar un consorcio y presentar una propuesta a la convocatoria ICT-19-2017 e ICT-20-2017 sobre ciudades aumentadas: Construcción de una plataforma para contar historias de ciudades. El objetivo es desarrollar prototipos y aplicaciones que permitan conectar experiencias para contar historias mediante tecnología aumentada con lugares físicos creando una arquitectura abierta en entornos urbanos. Para ello se emplearán una amplia variedad de tecnologías (beacons, redes de sensores, realidad aumentada, realidad virtual y datos de libre acceso).

Details

Tittle:
Horizon2020 - ICT-19-2017 - Looking for technology and cultural partners to develop "augmented cities"
Summary:
A large educational organisation specialised in Art is looking for research, technology, cultural and advertising partners to put a consortium together to bid for ICT-19-2017 and ICT-20-2017 around "Augmented cities: Building a city storytelling platform".
Description:
This school of art is a well-known pioneering art and design education organisation in the UK. It provides a broad range of expertise in architecture, art, design and media and collaborative working in a unique creative environment that encourages creative collaboration across the disciplines.

As connected sensors, bioinformatic data networks and pervasive media technologies develop across the built environment, through the expansion of the internet into physical space and things (IoT), inanimate objects and physical locations will increasingly become an opportunity to extend storytelling experiences across urban and rural environments. Through the development of SMART urban infrastructures, the city increasingly becomes a physical platform for digitally enhanced augmented experiences, enabling archives, cultural and natural heritage organisations, media content owners and businesses to connect to people to stories and spaces in new meaningful ways.

The school of art is looking to lead a consortium which will implement a project called "Augmented cities: Building a city storytelling platform". It will aim to develop prototypes and applications of how they can connect augmented mediated storytelling experiences to physical places by creating an open storytelling architecture in urban (and rural) environments. This will utilise a variety of technologies (beacons, sensor networks, augmented reality, virtual reality, open data) to enable cultural organisations, communities, retailers, advertisers and other participants to layer cities with augmented, virtual and playful experiences.

The plan is to develop an infrastructure and framework for content creators, artists, cultural heritage organisations, leisure venues, retailers and advertisers to be able to connect themselves to smart city infrastructures, sensor networks and IoT infrastructures to create new kinds of interactive and participatory experiences that synthesise augmented and virtual reality experiences with sensor networks.

The goals of the projects are:
- to develop new ways for organisations to utilize physical spaces and sensor networks to create augmented experiences in urban environments that respond to users through utilizing data assets with media content
- to bring together an interdisciplinary team of designers, user experience specialists, media content owners, advertisers, civic cultural partners, retailers
- to create a number of demonstrator projects that explore the city as an augmented storytelling platform, enabling organisations, retailers and businesses to create novel experiences and incentives for visitors to urban environments through interactive stories, public augmented art
- to explore the way that digital convergence, social media integration and bio-informatic data gathering could be utilized to engage people in highly personalized and layered cultural and educational experiences in physical spaces
- to address the need for urban spaces and retail environments to move from a service based, to an experience based economy, which will have implications in a variety of disciplines including tourism, retail experiences and civic engagement.

The UK organisation is looking for:

Technology Partners (augmented reality / virtual reality / user experience / transmedia technology businesses)
Universities
Cultural heritage organisations- museums/galleries/archives and other civic institutions
Retailers
Outdoor advertising companies, owners of sensor networks, city open data developers

The H2020 areas being investigated are:
ICT-20-2017 : Tools for SMART Digital Content in the Creative Industries

Deadline to express interest: 1st January 2017
Advantages and Innovations:
The school of art´s expertise includes a range of researchers, designers and artists interested in cultural experience design, multimedia installations, networked content and digital development across a variety of media arts practices. This includes a network of practitioners and researchers working with a variety of technologies such as augmented reality, virtual reality, mobile app development, IoT Developers and participatory arts projects.

Partner sought

Partner Sought:
The UK organisation is looking for: Technology Partners (augmented reality / virtual reality / user experience / transmedia technology businesses) Universities Cultural heritage organisations- museums/galleries/archives and other civic institutions Retailers Outdoor advertising companies, owners of sensor networks, city open data developers
Type of Partnership Considered:
RDR

Client

Type and Size of Client:
Industry >500
Already Engaged in Trans-National Cooperation:
No
Languages Spoken:
English

Dissemination

Programme-call

Coordinator Required:
No
Deadline for Call:
25/04/2017
Project Duration:
0