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Bulgarian developer of highly immersive virtual reality products is looking for licensing agreements in the sectors of virtual reality, tourism, retail, education and entertainment in Western Europe and third countries.

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOBG20200813001
Publicado:
13/08/2020
Caducidad:
14/08/2021
Resumen:
The main technology of the Bulgarian company is development of virtual reality (VR) environments with higher level of fidelity and immersiveness than the current solutions on the market. The VR solution is implemented in the tourism sector through a catalogue of VR destinations and is exploring utilization in other sectors. It is looking for VR licensing agreements in the sectors of telecommunications, tourism, retail, education, and entertainment in EU, Japan, UK, Korea, USA, Canada and China.

Details

Tittle:
Bulgarian developer of highly immersive virtual reality products is looking for licensing agreements in the sectors of virtual reality, tourism, retail, education and entertainment in Western Europe and third countries.
Summary:
The main technology of the Bulgarian company is development of virtual reality (VR) environments with higher level of fidelity and immersiveness than the current solutions on the market. The VR solution is implemented in the tourism sector through a catalogue of VR destinations and is exploring utilization in other sectors. It is looking for VR licensing agreements in the sectors of telecommunications, tourism, retail, education, and entertainment in EU, Japan, UK, Korea, USA, Canada and China.
Description:
The Bulgarian company´s team has huge previous experience with VR solutions in gaming. Their experience indicated that the majority of current products in VR have bulky, rough, computer-generated graphics that have little to do with reality, they look like animations. At the same time, with the use of smartphones, users are able to see a given landscape from 360-degree point of view, by moving their smartphone around. Without any relation to virtual reality, these videos are wrongly referred to as "mobile VR". The users are not able to interact with the static environment that they see via their phone screens, these 360-degree trailers are just videos and nothing more. They are visually appealing though and have high cinematic quality.
The unique point of the company´s technology lies in producing VR of highest visual fidelity and full user interactivity. The VR experiences, created by the company, merge the game-engine interactivity (users can interact with the virtual environment) with the cinematic visual fidelity (it looks real). The team goes on site and scans the surroundings, then turns them into 3D objects using photogrammetry. Next step is arranging the 3D objects into a gaming engine that turns them into a fully interactive VR environment that the user can play/interact with and it responds to his/her actions. The result is a level of immersiveness that is much higher than the current VR players on the market could offer. The whole detailed process of building the VR environment is internal know-how of the company.
The first VR environments developed by the company are in the tourism sector through a catalogue of VR destinations. The company has also successfully implemented this approach to staff training in retail.
Even though a young company, it is already recognized by the industry leaders and has received a professional international award that goes to developers who have used the best practices and applied the highest standards in the field.
The company is the winner of a prestigious Excellence of Innovation in the Creative Industries award in Bulgaria and is among finalists for recognized start-up business awards.
The team is currently looking to expand the sectors in which highly immersive VR environments can be used. It is looking for partners that would be interested to explore VR content environments for specific business purposes under licensing agreements. Specific business purposes could be for instance launching new consumer products via VR during the Covid pandemic, staff training and education purposes, better interaction with customers, etc. The sectors of interest for partnership are telecommunications, educational institutions, entertainment (sports, entertainment attractions), retail. Partnerships with companies from other sectors interested in this VR approach will also be considered.
The desired outcome of the partnership for the company will be to enter into new sectors for use of VR, expand their international cooperation, develop and license new highly immersive VR content, increase market share and ensure growth. The potential partners would benefit from exploring exciting new ways of presenting their businesses, develop competences and interact with customers, especially in situations of pandemics and lockdowns. They will obtain proper training and license of the developed VR content and full technical assistance and support.
Advantages and Innovations:
Innovative aspects: Visual fidelity is extremely high due to the approach used by the company. The company is among the very few VR developers on a global scale that combine cinematic visual fidelity (scanning objects and turning them into 3D with photogrammetry) combined with full user interactivity. Only one big studio globally has something similar to the company´s technology.
Another key advantage of the VR solution is its potential social dimension. The VR destinations developed by the company can be offered to people experiencing temporary or permanent restrictions to travel or move to distant locations. It offers an alternative to sectors severely affected by pandemic situations to retain their customers.
Stage of Development:
Already on the market
IPs:
Secret Know-how,Design Rights,Copyright

Partner sought

Type and Role of Partner Sought:
Suitable partners would be in the sectors of telecommunications, universities, sport teams, tourism destinations, entertainment attractions and retail:
1. Companies in the above-mentioned sectors and educational institutions interested in educational/staff training programmes in highly immersive VR environment;
2. Companies interested to explore innovative ways for their customers relations and customers retention;
3. Companies and communities in the tourism and entertainment sector interested to obtain license over highly immersive VR content for particular destinations and offer to their potential visitors an alternative during periods of travel restrictions;
4. Cultural heritage sites, museums and galleries interested in finding new ways of interaction with the public.

Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English

Dissemination

Restrict dissemination to specific countries:
Belgium, Canada, China, Denmark, Finland, France, Germany, Italy, Japan, Korea, Republic Of, Netherlands, Norway, Portugal, Spain, Sweden, United Kingdom, United States

Keywords

Technology Keywords:
01005006 Visualización, realidad virtual