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Canadian SME offers expertise in image/pattern recognition and data science to link scores from a large database of consumer evaluated product ideas/concepts (based on survey data)

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOCA20210311001
Publicado:
15/04/2021
Caducidad:
16/04/2022
Resumen:
A Canadian consumer insights company has created an innovation platform designed to rapidly test new consumer products through primary data collection. The company is seeking a partner SME in Germany to develop a technology cooperation project and apply to a joint funding program via NRC IRAP in Canada and ZIM in Germany. Partnerships considered: Research cooperation agreement.

Details

Tittle:
Canadian SME offers expertise in image/pattern recognition and data science to link scores from a large database of consumer evaluated product ideas/concepts (based on survey data)
Summary:
A Canadian consumer insights company has created an innovation platform designed to rapidly test new consumer products through primary data collection.

The company is seeking a partner SME in Germany to develop a technology cooperation project and apply to a joint funding program via NRC IRAP in Canada and ZIM in Germany.

Partnerships considered: Research cooperation agreement
Description:
B2C companies are innovating faster than ever, and with the changes in consumer behaviors related to COVID-19, the rate of innovation has been enormous. The company has developed a software platform, integrated with consumer survey panels around the world, to quickly assess new innovations (consumer ideas) that are developed by their clients. Their clients can upload ideas to the platform, program a few custom questions, determine who they want to get feedback from (type of consumers) and launch a study. The survey automatically is sent to appropriate respondents in the tested market and the data is collected automatically in the platform.

Their goal is to create an algorithm to dissect the key elements of every single idea, code the element, and link it to their ultimate performance in order to create a model that allows the company to pre-test new ideas before launching a survey to live consumers. The solution allows their customers to upload an idea, pay a nominal fee for a preliminary assessment and make any adjustments required prior to paying for consumer feedback. Given the type of ideas that the company tests, this would be a large advancement in the field of consumer insights and one that the company is looking to find a partner to help with.

The company is looking to establish a partnership by the end of Q2, 2021; with a working prototype by the end of 2021.
Advantages and Innovations:
There are no other companies in the consumer insights field that use AI to pre-test innovations for either B2C or B2B applications. Current approaches include taking the performance of an innovation (using primary data collection with respondents through a survey) and comparing it against a normative database of past tested ideas as a comparison. There has not been a platform that has automatically dissected the elements of an innovation or idea to identify the key drivers of performance. This solution would allow companies to pre-test an idea, understand which elements could most impact the performance and receive a preliminary score prior to receiving consumer feedback - allowing them to put their "best foot forward".
Stage of Development:
Prototype available for demonstration
IPs:
Secret Know-how,Patent(s) applied for but not yet granted,Trade Marks
CommeR Statunts Regarding IPR Status:
A patent application has been submitted to data modelling unrelated to the project specified, but applies to the software platform in general.

Partner sought

Type and Role of Partner Sought:
The company is looking for a firm with previous experience in creating scoring algorithms or predicting necessary outcomes (data science and artificial intelligence expertise). Knowledge of market research (or the consumer insight industry) is ideal.
Type of partnership sought: Research cooperation agreement.

Client

Type and Size of Client:
Industry SME 50-249
Already Engaged in Trans-National Cooperation:
No
Languages Spoken:
English

Dissemination

Restrict dissemination to specific countries:
Germany

Keywords

Technology Keywords:
01003003 Artificial Intelligence (AI)
01003006 Computer Software
01003008 Data Processing / Data Interchange, Middleware