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Centro único de movilidad urbana: tecnología flexible que integra múltiples medios de transporte urbano en una sola aplicación

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOAT20160810001
Publicado:
12/08/2016
Caducidad:
12/08/2017
Resumen:
Una empresa austríaca ha desarrollado una solución de movilidad integral que combina todos los medios de transporte, como transporte público, alquiler de coches/bicicletas, taxi, etc. Esta solución ofrece a los clientes un centro único de movilidad y permite a los ciudadanos el acceso a todos los medios de transporte disponibles dentro de una sola aplicación, que incluye planificación detallada de rutas, emisión de billetes y pago. Actualmente la solución se utiliza en Viena. La empresa busca socios con el fin de establecer acuerdos de licencia, comercialización, joint venture y cooperación técnica.

Details

Tittle:
One-stop-shop for urban mobility: flexible technology that integrates multiple modes of transport in cities in one single application
Summary:
An Austrian company has developed an integrated mobility solution linking all means of transport such as public transport, car/bike sharing, taxi, etc. This enables customers to provide a one-stop-shop for mobility and citizens to access all available modes of transport within a single app, which supports door-to-door route planning, ticketing and payment. The solution is live in Vienna. The company is looking partners for license, commercial, joint venture and technical cooperation agreements
Description:
Citizens demand easy access to all urban transportation services and modes within a one-stop shop for mobility. However, one size does not fit all, as every city has its own unique ecosystem.This combination of the actual citizen need and fragmentation of mobility options and platforms is enabling the new market of smart mobility dealing with numerous technologial issues, such as the variety of transport operators, complexity of ticket purchase process, variety of tariff schemes, etc..
At the same time, all future mobility providers or transport operators realize the need to link up in order to make integrated mobility possible. In this new era, a strong brand will be required to position their service against market competitors.

The integrated mobility approach:
An Austrian company has developed an integrated mobility (IMO) solution joining all available means of transport and mobility offers on one single platform. Based on this information, the IMO solution provides a user-centric mobility service. It enables A to B journey planning on an intermodal level, intermodal ticket purchases as well as booking of all integrated modes of transport. The mobility platform thereby acts as the market place for transport and thus also represents a Mobility-as-a-Service solution.

The integrated mobility solution encompasses an IMO platform (Integrated Mobility Platform) and the IMO client (end-user application for iOS and Android).

The IMO client enables the end-user to deal with intermodal mobility in an easy manner (routing, ticket purchase, reservation/booking, management of user profile, etc.). The Austrian solution represents the first platform to also facilitate booking and payment (including clearing).

The IMO platform is highly scalable and able to integrate all related services from both internal and external service providers and handle critical transactions with end-user applications and partner services. It unites extensive methodological expertise, domain knowledge, serves as a basis for efficient development and operation of mobility information services. It facilitates rapid data collection, processing and providing up-to-date information from different source systems. From a technical perspective by providing central access to all mobility offerings, the IMO platform is furthermore also the fundament for any Mobility-as-a-Service offer realized within the next months and years. Thereby, it definitely paves the way towards a more sustainable mobility eco-system by enabling mobility even without owning a private car (i.e. by also enabling car sharing platforms and other collaborative transport forms).

A tailor-made service based on the integrated mobility solution is already available in Vienna. The company is interested in launching this technology in other cities as well with various forms of partnerships envisaged for market/customer access: license agreement, commercial agreement with technical assistance, joint venture agreement and technical cooperation agreement.
Advantages and Innovations:
The newly developed integrated mobility solution is seen as worldwide leading among mobility platforms. It has been recognised as the most innovative project in recent scientific studies and has been internationally awarded for its sophisticated approach.

While competing platforms only offer intermodal routing and pricing information, this platform is the first that includes comprehensive booking and payment operations (ticketing and clearing). It support different payment systems, integrates to ticket shops and can be linked to mobility cards (including RFID, NFC).

Moreover, the integrated mobility solution provides the following innovative features:
- Intermodal routing
When calculating routes, it takes into account urban and intercity public transport, car sharing, bike sharing, the user´s own car and bike as well as taxis. For every route suggestion the service lists the duration of the journey, price and environmental footprint.
- Ticket booking and purchase
With the transport means chosen, tickets can be bought directly via the app. They are displayed clearly in the app for the user to present in case of a ticket inspection. Car and bike sharing as well as taxi rides can also be paid via the app. Billing takes place via credit card at the end of the month.
- Mobility services nearby
For spontaneous route planning, the IMO provides information on mobility services in the user´s vicinity. For example, the location of unused city bikes, the availability of car sharing vehicles and the next public transport departure are shown in real time. Currently available mobility services can be displayed both as a list or on a map.
- Personal mobility profile
Via the app, the user can save personal data for route and price calculations. This includes season tickets for public transport or memberships for bike and car sharing. Furthermore, personal vehicles like bike or car can be saved and taken into account during route planning as well.
Stage of Development:
Already on the market
IPs:
Secret Know-how,Design Rights,Exclusive Rights,Copyright
CommeR Statunts Regarding IPR Status:
The integrated mobility solution is based on an internal design and software framework for mobility services.

Partner sought

Type and Role of Partner Sought:
Type of partner sought:
Main target groups for integrated mobility services include the following stakeholder groups:
- Public transport operators and authorities (railways, bus, tram, metro, etc.)
- Regional transport operators (including rural regions)
- Private mobility operators (private railways and buses, taxis, car- and bike-rental companies, car- and bike-sharing companies, etc.)
- Touristic regions (ski regions, large festivals, etc..)
- Airports
- Cities, municipalities and regional or national governmental organisations with transport authority
- IT system integrators active in the mobility domain
- Consulting agencies focusing on tomorrow´s mobility services (resp. advising stakeholders mentioned above)

Thereby, the solution targets stakeholders who are dealing with the issue of simplifying multimodal mobility (linkage of existing modes of transport), regardless of city size or complexity of current systems.

Role of the partner and collaboration options:
The company acts on the market as a B2B IT service provider and is looking for partners for introducing this new product on international markets. For this the following partnerships are envisaged: commercial agreements with technical assistance, license agreements, technical cooperation, joint venture agreement. The agreement depends on the intensity of the cooperation and the form most suitable for the partners and the following are envisaged:
- Reselling partnership: typically a licensing agreement enabling the cooperation partner to sell the integrated mobility solution on a commission base without any exclusivity for the partners´ markets. The Austrian company will provide the product and in-depth training. Technical support and assistance is also available as an option for this commercial agreement.
- Strategic partnership: typically a cooperation agreement which goes beyond a reselling partnership and includes exclusivity commitments, value added reselling, as well as joint service provisions and developments within the implementation of the integrated mobility solution. This strategic partnership could lead to a joint venture agreement.
- Implementation partnership: typically the company is providing its expertise to implement the locally adapted partner specifically branded integrated mobility solution - if requested, including consulting, status quo analysis, partner integration, design -Y- development and operation
- Consulting partnership: typically the company and the cooperation partner provide each other with their specific expertise for dedicated consulting or technical projects.

Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
German

Keywords

Technology Keywords:
01004004 Aplicaciones en servidores (ASP)
01004003 Applications for Transport and Logistics
01003008 Data Processing / Data Interchange, Middleware
01003024 Tecnologías de la nube
01004005 e-Government