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Empresa catalana ofrece una tecnología de predicción y análisis de datos para aplicaciones en el sector minorista, de transporte o administración

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOES20170220002
Publicado:
16/03/2017
Caducidad:
16/03/2018
Resumen:
Una empresa catalana especializada en inteligencia empresarial ha desarrollado una tecnología no intrusiva basada en análisis de datos biométricos para ayudar a las empresas a tomar mejores decisiones operativas en tiempo real. Esta tecnología permite a las tiendas recopilar datos sobre la edad, género y otras características identificadoras del cliente para orientar mejor sus esfuerzos de marketing. De esta forma los clientes pueden recibir experiencias y servicios personalizados. La empresa busca tiendas interesadas en utilizar esta tecnología y establecer acuerdos de licencia, o compañías de cualquier sector para establecer una cooperación técnica.

Details

Tittle:
Catalan company offers biometrics data analysis and prediction technology for retail, transport or administrative applications
Summary:
Catalan company specialized in business intelligence developed its own non-intrusive technology based on biometrics data analytics to help companies make better real-time operational decisions. They are looking for retail companies interested in using this technology for a license agreement or companies from any sector for a technical cooperation agreement.
Description:
Biometrics is the measurement and analysis of physical or behavioural traits and characteristics.

Facial recognition by video is currently used to monitor customer activities or for security purpose. But its efficiency is not 100%.

The Catalan technology allows retailers to collect data about a shopper´s age, gender, and other identifying characteristics to better target their marketing efforts and tailor assortment accordingly.

Shoppers can receive customized services and experiences at the point of sale. So while the retailer gains valuable insights to improve marketing return of investment, shoppers benefit from highly tailored in-store experiences.

The seller can know the profile of their visitors (gender and age), how they move, monitoring hot zones, queue management, what items are bought, time of attention etc...

This technology can be implemented online and in physical stores, and help the seller to get a clear view of how customers move along the aisles, optimising human resources, floor plans and merchandising strategies to drive sales and manage waiting time at the counter.

This technology is currently involved in a project for security in public transports, and could be implemented in other sectors where biometrics data are relevant for operational decisions like administrations or smart cities.

The Catalan company is currently looking for a retail company interested by a license agreement. The Catalan company could provide technical assistance to implement the technology into the seller datasystem.
They are open to co-develop a new project with a company from another sector that would be interested in integrated biometrics in its decisions. In this case they would agree for a Technical cooperation agreement, providing the technology and adapting it to the client´s needs.
Advantages and Innovations:
It is a "non-intrusive" technology with an efficiency in recognition of affluences, gender and age close to 100%
Easy installation, secure system with data storage and cloud processing with own development in hardware and software.
The technology offers a complete tool with detailed reports on what is happening, public profile, behavior of visitors (retail sector, transport and public administrations) and a series of alerts to have total control and knowledge of what is happening.
Stage of Development:
Already on the market
IPs:
Secret Know-how,Trade Marks
CommeR Statunts Regarding IPR Status:
Currently registering the trademark.


Partner sought

Type and Role of Partner Sought:
The Catalan company is willing to extend its activities to other countries. They are looking for a retail company interested by biometrics datas for a license agreement.

If a company from other sector is interested by knowing better its visitors or clients( transports, eGovernment, smart city...etc) the Catalan company can to co-develop a tailor made product matching their needs. In this case they would ask for a Technical cooperation agreement.



Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
No
Languages Spoken:
English
Spanish

Keywords

Technology Keywords:
01004002 Aplicaciones para el turismo
01004003 Applications for Transport and Logistics
01003010 Databases, Database Management, Data Mining
01006003 Mobile Communications
01003024 Tecnologías de la nube