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Geoseguimiento social mediante tarjeta SIM que funciona sin GPS, plan de datos ni Wi Fi

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOGR20151125001
Publicado:
14/12/2015
Caducidad:
14/12/2016
Resumen:
Una start-up griega ofrece un servicio de libre uso para geoseguimiento social sin necesidad de GPS, plan de datos ni Wi Fi. Este servicio de geoseguimiento está disponible en redes de telefonía móvil, ofreciendo más automomía al usuario. La precisión es de aproximadamente 150 m en zonas urbanas. Gracias a sus características, esta tecnología funciona mejor que el GPS dentro de edificios. Se buscan socios potenciales, principalmente operadores de telefonía móvil, con el fin de establecer acuerdos de licencia, así como inversores o empresas informáticas para establecer acuerdos de joint venture y colaboración técnica.

Details

Tittle:
Social geo-tracking through SIM card, works without GPS, data-plan or Wi-Fi
Summary:
A Greek IT start-up presents a free to use service that allows the social geo-tracking without the need for GPS, data-plan or wi-fi. The service allows geo-tracking services within the range of a cellular network, with more autonomy to the user. The company is open for various types of collaboration with various potential partners but mainly with Mobile Network Operators under licence agreement. Other types include joint venture and technical collaboration with IT companies or investors.
Description:
Social geo-tracking has hundreds of millions of users globally, and is widely used in numerous applications and social networks. All similar applications rely on GPS or Wi-Fi or a data-plan (packets of internet data transmitted by the cellular network) to operate. There is a disadvantage though, smartphone GPS/Wi-Fi drains a phone´s battery within just a few hours of operation. Furthermore, simple cell phones, without advanced GPS or data abilities, still account for 50% of global telecom space.

The Greek start-up introduces a free to use service that consists of special software installed inside the Mobile Network Operator´s (MNO) data-center. The platform assigns the social geo-tracking function of the phone´s inbuilt hardware to a background service running inside MNO servers. This service is relying on cell tower signal-strength analysis to geo-locate the user.

The service requires no extra battery energy consumption from the phone - and increases significantly its stand-by time in geo-tracking mode, stretching it almost equally to the length of time that the battery can power the phone in idle stand-by mode.

Accuracy is approximately within a 150m range in urban zone. The attributes of this technology allow it to work more consistently than GPS inside buildings. This inherent feature enables the service to work quite adequately for social geo-tracking applications.

The Greek company can link the geo-tracking software to social networks (i.e. Facebook) via any SIM, native or roaming, even newly designed e-SIMs. It is able to deliver a new social experience, including the presentation of mapped renderings of the user´s location in real-time, announcing the position of the user to selected social peers in the social network. The user has the option to select for how long, and in which precision, he would like to present his position. For example, international tourists exposing their geo-tracks to selected people of their social network or other peers (family, colleagues, friends etc).

The same platform allows one to update the social media text status without access to data from the cellular network or Wi-Fi, frequently a scarce commodity on-the-go, or allows the user to broadcast geo-located SOS alerts to authorities, to make a trip or an excursion safer.

The geo-tracking application is offered for free to the users and the MNO can enable other applications to hook onto, under a subscriber based closed-group service not linked to the social network. Also companies with geo-tracking needs can use the service. For example, a large company could monitor the geo-location of its travelling salesmen in real time, even if the GPS or data feed from their phones is deactivated. Another example, of a special group, is parental supervision - the case of children and minors using cell phones where the parents can monitor the location of their children in real time with a tracking system that cannot by-passed. All those business cases respond to the need for an ultra-cheap, long stretch personal geo-tracker, under a secure web interface, that can operate without relying on GPS, Wi-fi or Data-plan use. Depending on the collaborating partner, several different types of collaboration can be offered, ranging from licence to joint-venture agreements.

As an early adoption target, the platform is compatible with the sale of around 250 million visitors SIM cards per year, which mainly tourists buy when visiting a country, use them for a few days to avoid roaming charges, and then dispose it. The service can scale globally in this way. Of course native mobile users can use the service to assist their social interactions as well. The geo-tracker via SIM is compatible with older technology phones, smart phones, tablets and smart-watches. Revenues come from advertising on social media pushed along the service delivery and revenue derived from statistical analysis of social network interaction data.
Advantages and Innovations:
The main competition of the platform involves smart phone tracker applications that rely on GPS or Wi-Fi and thus can only work for a few hours. Another competitor is the GPRS geo-trackers at the 150-300 $ range. The service of the Greek company can come as a free service by the cellular network. The service is operating as long as the battery of the phone operates and with adequate accuracy. It can be used alternatively for emitting distress signals. It can work as long as the user wishes and on any device uses a simple SIM card.

The service can bring significant advantages for the telecom operators. The benefits to telecoms operators (MNO) include a new monetization channel based on cell-tower signal strength analysis. This can help launch a new advertising channel and also create a new market for the meta-data generated. Benefits can also come to social network operators, through a share of the advertising revenue generated from the service.
Stage of Development:
Available for demonstration
IPs:
Secret Know-how

Partner sought

Type and Role of Partner Sought:
-The Greek start-up is mainly looking for Mobile Network Operators to work together to launch the service to the market under a licence agreement.
-Joint venture to offer the service commercially. The company can offer the necessary software to launch the service. The company needs partners (investors mainly but also Telecommunications companies) with access to mobile network operations to market it.
-License agreement to provide APIs (Application Program Interface, a set of routines, protocols, and tools for building software applications) to third parties (IT companies) to integrate the service to their own products.
-Technical cooperation agreement with mobile technology aggregator who can integrate the service to other product lines (as spin off services).

Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
No
Languages Spoken:
English
Greek

Keywords

Technology Keywords:
01004004 Aplicaciones en servidores (ASP)
01004002 Aplicaciones para el turismo
01004007 GIS Geographical Information Systems
01006003 Mobile Communications
01006009 Procesado de señales