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Gestión de grandes archivos de datos para mejora de marketing y ventas

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOFR20160104003
Publicado:
19/01/2016
Caducidad:
19/01/2017
Resumen:
Una empresa francesa especializada en desarrollo de software ofrece soluciones de gestión de datos que permiten predecir los esquemas de ventas y mejorar el rendimiento comercial y las campañas de marketing. La empresa está especializada en gestión de grandes archivos de datos y soluciones de análisis para realizar predicciones muy exactas del ciclo de vida de un producto hasta 18 meses. Se buscan pymes y grandes empresas con el fin de establecer acuerdos de servicios técnicos y comercialización con asistencia técnica.

Details

Tittle:
Big Data Management for marketing and sales improvement
Summary:
A French company specialized in software development proposes solutions for data management allowing to predict sales schemes and improve commercial performance as well as marketing campaigns. It is specialized in big data management and analysis solutions to perform very precise predictions on product life cycle up to 18 months. The company is interested in commercial agreement with technical assistance or technical services agreement with SMEs and large companies.
Description:
The French company is expert in software development using new technologies and specific programing knowledge. It is offering solutions for data analysis thanks to new concepts and methodologies, performing large data collection - big data processes - but most importantly a very qualitative data analysis. The solution consists of a sales prediction engine able to determine the product life cycle up to 18 month.

Big Data
This prediction engine rests on the analysis on billions of data such as the behaviour of the customers but also many parameters influencing the product sales.
- Age
- Sex
- Buying behaviour
- Fashion trends
- Season
- Climate
- Regional habits and customs
- Etc
The data is collected from the customers´ database of the client, but also all public information which can be found on the web to increase the amount of data in order to perform the finest prediction possible.

Data analysis
The data analysis stage is the strategic and key step in big data management. The French company has a strong expertise in data exploitation. This expertise allows the developers team to propose a very structured information collect phase and very performant data analysis. The more specific data is collected, the more accurate analysis you get. This is the key point to reach the best prediction and a better decision making process for the client (accuracy and reliability of 90% on the actual big data management project performed).

As an example, for one of its client in consumer goods, the company has studied 400Mo of useful customers´ data (sales history, till receipt, loyalty program, etc...) covering a sales period of 18 month. The client objective was to get a 4 month sales prediction. The prediction has been done showing:
- Beginning of sales
- The sales peak with identified margin of error
- Quantity of products sold per month
- The beginning of sales decreasing
- Product end of life
The reliability of this study has shown a more than 90% precise sales prediction and a full reliable prediction for the end of life of the product, allowing the client company to perform better forecast to change its products collection and get accurate information on its client portfolio to propose commercial actions at the best moment.

Partners sought should be commercials actors in the field of consumer goods, such as large distributors, ready-to-wear brands, luxury group, etc. The partner has to possess initial client data gathered, for example, thanks to the till receipts or loyalty programs. According to the needs of the partners, the French company develop a prediction engine which can be used by the partner. It can work under a commercial agreement with technical assistance, but also acting under technical cooperation or technical services agreements with IT and marketing teams for a dedicated prediction tool.
Advantages and Innovations:
The solution proposed by the French company offers competitive advantages to the partner:
- Valorisation of the collected data
- Reduction of time needed to display data and treatment
- Improvement of products life cycles
- Improvement of product collection according to regional needs
- Knowledge improvement of client portfolio
- Possibility to increase the average shopping cart per client
- More specific client solicitation according to client behaviour

The company is working on an iterative and incremental approach that has proven to be more effective in dealing with business realities such as changing requirements during development (Agile Software Development). The client is provided with a solution which tested during the development and improved according to its needs and real use of the solution.
Stage of Development:
Already on the market
IPs:
Secret Know-how

Partner sought

Type and Role of Partner Sought:
Type of partner sought: commercials actors in the field of consumer goods, such as large distributors, ready-to-wear brands, luxury group, etc. It can be SMEs to large and major companies (small SMEs should have funding capacities for the development).

The partner has to possess initial client data gathered, thanks to the till receipts or loyalty programs. The partner sought is willing to improve its information system and its data management tools for better commercial impact. According to the needs of the partners, the French company develop a prediction engine which can be used by the partner. Established solution can be proposed to the client and the French SME can work under a commercial agreement with technical assistance to help the client in its big data management processes. Turnkey solution can be proposed to the partner, acting under technical cooperation or technical services agreements, with IT and marketing teams. Both partners will thus define their needs and size project specifications in order to develop a dedicated and integrated technical solution for prediction tool according to the partner´s needs.

Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
French

Keywords

Technology Keywords:
01003006 Computer Software
01003008 Data Processing / Data Interchange, Middleware
01003010 Databases, Database Management, Data Mining
01003015 Gestión de conocimiento, gestión de procesos