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Herramienta de marketing de sitios web para interacción con los usuarios en tiempo real

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOES20170327001
Publicado:
03/04/2017
Caducidad:
03/04/2018
Resumen:
Una pyme española especializada en marketing digital ha desarrollado una herramienta de marketing de sitios web que permite la interacción con usuarios en tiempo real. Esta herramienta monitoriza la actividad de sitios web para convertir contactos potenciales en clientes mediante acciones como pop-up, chat, videollamada o java script. El análisis de clientes es un pilar básico para muchas empresas a la hora de diseñar una estrategia de marketing precisa y eficaz. La principal novedad es la integración sencilla en cualquier herramienta de CRM y marketing por email para obtener información de visitantes anónimos con potencial para convertirse en clientes. La empresa busca integradores con el fin de establecer acuerdos de licencia.

Details

Tittle:
Website marketing tool for real time interaction with users
Summary:
Spanish SME, specialized in digital marketing, has developed a website marketing tool that allows interaction with users in real time. It monitors the website activity in order to convert potential leads into customers through actions like pop-up, chat, video-call or even java script actions. The company is looking for cooperation under license agreement.
Description:
Client analysis has become a basic pillar for many companies in order to design an accurate and effective marketing strategy. Therefore, most companies dedicate a good amount of resources to this task in order to collect as much information as possible, about actual and potential clients.

In the past few years, e-commerce has become one of the main tools for sales, so nowadays, analyzing website users behaviour is completely essential for any digital company.

The technology developed by the Spanish company, addresses this need by providing a website marketing tool that allows interaction with users in real time, helping to convert potential leads into customers through actions like pop-up, chat, video-call or even java script actions.

It offers the following features:

-Visitors tracking: information about visitors´ behavior of any website through personalized dashboards. It assigns a scoring to each client in order to automate personalized campaigns.

-Scheduling automatic events: configuration of actions based on visitors´ behavior: alerts when visitor goes through some pages, chat when leaving empty shopping cart...

-Real Time Actions: Real time monitoring of the visitors in order to launch personalized campaigns depending on the users profile and make them became clients (pop-up, chat, video-call or java script actions).

-Email marketing tracking: It monitors e-mail marketing campaigns by analyzing the web traffic generated from it.

-CRM Synchronization: Web browsing habits enrich the CRM profiles.
-Web analytics: It allows to create predictive models from navigation info and customer profiles in order to optimize campaigns.

The company is looking for international ICT integrators willing cooperate under license agreement.

Advantages and Innovations:
-Main innovation compared to similar solutions in the market, is that can be easily integrated with any CRM and email marketing tool, in order to get valuable information from anonymous visitors that makes easier to convert them into clients in real time.

-Easy to deploy by just including a pixel in the website.
Stage of Development:
Already on the market
IPs:
Secret Know-how

Partner sought

Type and Role of Partner Sought:
The company is looking for international ICT integrators (specially those with experience in CRM platforms development and commercialization) willing to incorporate this technology to their solutions portfolio, and commercialize it within their area of influence under license agreement.

Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
Spanish

Keywords

Technology Keywords:
01004009 CRM - Gestión de las Relaciones con los Clientes
01003006 Computer Software