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Logística inteligente. Sistema de tiendas online personalizado para empresas transportistas y navieras


Oferta Tecnológica
Una pyme alemana ofrece un sistema de tiendas de logística online para empresas transportistas y navieras interesadas en competir en el entorno digital. Este sistema digitaliza todos los procesos principales de logística y ventas y puede integrarse en el sitio web de la empresa transportista, adaptarse a las necesidades y diseño específicos e integrarse en los sistemas informáticos de back-office. El software automatiza el proceso de reserva de mercancías, calcula instantáneamente las tarifas al contado y específicas del cliente y busca entre miles de rutas y horarios para identificar y mostrar las posibilidades disponibles más relevantes. La empresa busca socios con el fin de establecer acuerdos comerciales con asistencia técnica para el desarrollo personalizado, implementación y alojamiento de la tecnología.


Enabling smarter logistics - customised online shop systems for freight forwarders and shipping companies
German SME offers an online logistics shop system for sales of sea, land and air freight to forwarding companies that want to become competitive in the digital landscape. It digitises all core processes of logistics sales and can be integrated into the web presence of the forwarding company, customised to specific needs and design and integrated with back-office ICT-systems. Commercial agreements with technical assistance are offered for customised development, implementation and hosting.
The logistics industry is in a state of flux with the arrival of digital disruption. Industry conglomerates and digital entrants are driving the digital movement, leaving the majority of the market behind and under pressure. In order to support especially small and medium-sized logistics companies facing these challenges, a German startup developed a solution taking the same technological advancement that industry conglomerates and digital disruptors are bringing, converted it to a white-label software-as-a-service product.

With a modern and simple-to-use customer-facing system the software digitises the core processes of logistics sales, making it possible to automate the freight booking process, instantly calculate all-in spot and client-specific rates, and search through thousands of routings and schedules to identify and display the most relevant possibilities available. This can be done for all modes of transport - whether by land, air, sea or a combination. With that come numerous advantages such as shipper dashboards, document depositaries, shipment replication, statistics and much more, increasing value for both the user and the logistics provider.

Whereas many startups try to disrupt the market by developing online platforms that promise to do logistics smarter, better and cheaper than the existing forwarding companies, this startup acknowledges that logistics is a very expert-driven industry that relies heavily on strong networks and agile fixes. Nevertheless forwarding companies need to be competitive on the virtual component and only those companies that seize the possibilities of the internet early enough will have build the competency to generate sales and modernise as the technology matures and the majority of the market moves online.

The philosophy of the web booking and quoting tool is to be customised to its owner. Not just the brand but functionality and process is often unique to the individual logistics provider. The cloud solution can be integrated into the web presence of forwarding and shipping companies, customised to their specific needs and corporate design and integrated with their back-office ICT-systems. Software solutions for a public online shop or for a closed client shop are offered with the following features:

- Intelligent Booking System
- Branded Online Shop Design
- Serviceability for all Modes of Transport
- Offer Your Value-Added Services
- On-Spot Freight Rate Calculator
- Dashboard to view shipments history -Y- progress
- Dynamic Timetables
- Address Book and Cargo Details Auto-Fill
- Document Generation and Storage
- Overview of personal tariffs and expirations
- Request new tariff function

- Unlimited Storage of Data
- Freight Rate Management System
- Unlimited amount of customers
- Analytics Dashboard on User Behaviour
- Instant Accept / Decline / Edit function for requests
- Automatic Document Generation e.g. B/L
- Integration to existing systems
- Upselling tool to push offers and updates
- Customer-specific pricing
- Specific discounts to clusters or specific clients

The company already cooperates with clients from Germany, Sweden, Denmark, Netherlands and Hong Kong. The launch of first online shop systems has succeeded in 2018 and more and more branded shops will be rolled out throughout the coming year. Commercial agreements with technical assistance on customised development, implementation and hosting of online shop systems for land, sea and air freight are offered to forwarding and shipping companies worldwide.
Advantages and Innovations:
- Perfect solution for forwarding companies that do not have the capacities to develop their own online shop system but do not want to loose their clients to open online logistics platforms.

- Modern and intuitive shop system eases the workload and increases efficiency for the everyday forwarder, NVOCC (non-vessel operating common carrier), liner agent and carrier.

- 24/7 sales channel at half the price of one employee.
Stage of Development:
Already on the market
Secret Know-how

Partner sought

Type and Role of Partner Sought:
Partners sought are freight forwarding and other logistics companies looking to move online with an easy-to-use online shop system for sales of sea, land or air freight services.


Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Languages Spoken:


Technology Keywords:
01004003 Applications for Transport and Logistics