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Medición de las reacciones emocionales y cognitivas instintivas en investigación social y marketing

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOIT20170911001
Publicado:
26/09/2017
Caducidad:
26/09/2018
Resumen:
Una pyme italiana ofrece métodos y experiencia en medición de las reacciones instintivas humanas por señales fisiológicas en investigación en ciencias sociales y marketing con resultados en términos de neuroindicadores. La compañía trabaja con numerosas asociaciones comerciales: pymes y grandes empresas que ofrecen servicios de consultoría y formación en aplicaciones de neurociencias. Se buscan compañías e instituciones públicas interesadas en aplicar estos métodos conforme a sus necesidades y establecer acuerdos de investigación y comercialización con asistencia técnica.

Details

Tittle:
Measuring instinctive cognitive and emotional reactions in marketing and social research
Summary:
An Italian SME has methods and expertise in measuring instinctive human reactions by physiological signals in marketing and social science research with results in terms of neuro-indicators, based on advanced knowledge in neuroscience field. The SME is looking for companies and public institutions interested to apply these methods to their needs as well as for research collaboration agreement and commercial agreement with technical assistance. Target countries mainly in Europe second extra EU.
Description:
An Italian SME, deriving from academic field, offers to business organizations neuromarketing research services in different ecological contexts: advertising test, web site and social media test, visiting and sopping experience, product or packaging test and so on. The company products are reports and comments based on indicators of processes like: attention, workload, interest, emotion, memory, measured by mean of high resolution electroencephalography (EEG), hearth rate, galvanic skin response, eye tracking. The SME is also developing an integrated and fast system for evaluation of cerebral reactions, during advertising (video and images) fruition.
The approach derives from advanced scientific knowledge of the team, many scientific publications listed on the website, many years of experience in this innovative field. It leads to objective measures related to instinctive reactions based on EEG and many other physiological signals. Indicators collected are about unconscious reactions in humans defining their cognitive and emotional status during the execution of task in real life.
The company already works with many trade associations in his own country: SME and large enterprises both offering consultancy services, and training about neuroscience applications.
Advantages and Innovations:
These analyses of cognitive and emotional conditions are really interesting and complementary in many kind of studies and verification testing where the same processes are traditionally evaluated only by verbal declarations during classic interviews or questionnaires.
Usually organizations rely on their intuition, past experience, or feelings from the market to choose among alternative marketing and communication strategies. For instance, competitors in the market have been developing services to test the efficacy of products and services already in the market. This process is based on models of decision-making, which are well established in the literature, but still scarcely implemented in the reality of business. Despite apparent complexity, neuro indicators have many advantages, they can integrate existing practices in marketing and communication, dramatically reducing uncertainty margins and operational risk while increasing the efficacy of communication investments.
The SME has developed its innovative approach joining scientific knowledge with widw expertise in the field in the last 5 years in measuring remarkable modification the electrical and autonomic instinctive reactions in humans, (those known as related to cognitive and to emotional status) during the execution of task in real life.
Stage of Development:
Already on the market
IPs:
Secret Know-how

Partner sought

Type and Role of Partner Sought:
The partners sought for are:
- companies (public and/or private). The partner should provide to the company all information about its product/service, clients, etc. in order the company to set up a customized marketing campaign/field test measurements based on neuroscience.
- private communication agencies. The partner could be supported by the company to prepare a communication campaign.
- Research centres and universities for partnering in research projects

Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
German
Italian
Spanish

Keywords

Technology Keywords:
06005004 Diagnóstico remoto
06001005 Diagnósticos, diagnosis
06001012 Investigaciones médicas
06001008 Medicina medioambiental, medicina social, medicina deportiva
06001014 Neurología, investigación cerebral