Con esta herramienta te facilitamos un acceso a todas las ofertas y demandas de tecnología europeas y a búsquedas de socios para participar en propuestas europeas de I+D publicadas en la red Enterprise Europe Network, pudiendo filtrar los resultados para facilitar las búsquedas más acordes con tus necesidades.

¿Quieres recibir estos listados de oportunidades de colaboración en tu correo de forma periódica y personalizada? Date de alta en nuestro Boletín

Los términos de búsqueda han de ser en inglés.

Multimedia platform for the generation of virtual experience branded booths

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOES20210125002
Publicado:
24/05/2021
Caducidad:
25/05/2022
Resumen:
A Spanish SME specialized in digital content for science has developed a tool for the generation of content and the production of a virtual booth to advertise products and R-Y-D. The platform is a marketing tool (3D or page-based) to advertise in a virtual way: static text, logos, banners, bid codes, video and even chatbots. The SME is interested in partnering with final users from the health, biotech or pharma sectors for commercial agreements with technical assistance.

Details

Tittle:
Multimedia platform for the generation of virtual experience branded booths
Summary:
A Spanish SME specialized in digital content for science has developed a tool for the generation of content and the production of a virtual booth to advertise products and R-Y-D. The platform is a marketing tool (3D or page-based) to advertise in a virtual way: static text, logos, banners, bid codes, video and even chatbots. The SME is interested in partnering with final users from the health, biotech or pharma sectors for commercial agreements with technical assistance.
Description:
Current situation has accelerated the digital transformation process at all levels. Presential events have almost dissapeared and now it is time to take more advantage of digital technologies to sell their products and services by entities.

An online booth is a game-changer when exhibiting physically is not an option.

At this point, a Southern Spanish medical animation studio focused on designing 3D science videos, scientific animation, interactive media and 3D medical illustration services, has developed a multimedia platform for the generation of content and the production of a virtual booth to show products and R-Y-D.

A virtual booth is a space within a larger virtual event. The aim is to generate meaningful conversations with attendees. This platform is a marketing tool to advertise in a virtual way: static text, logos, banners, bid codes, video and even chatbots.
This virtual booth can be used for online conferences, summits, conventions and webinars.

Some of the main features of this technology are:

- Easily upload to the website and social media for maximum reach.

- The virtual booth may be 3D or page-based design. Either way, the attendee can engage directly with the exhibitor. Conversations can be instant, a contact form, or simply be a link to more. Often, virtual booth exhibitors will host live discussions or demos.

- Insertion of videos and visuals on virtual screens. Either a corporate video to introduce a company or streaming videos for webinars, the virtual screens can be adapted for every visual content needed to be displayed.

- Visualization and download of posters, publications, latest scientific materials.

- Guided tour to the audience with virtual tour and realtime communication with webcam.

- Integration of external contents to promote company´s pipeline. The website can be embedded or make other contents accessible and downloadable like company power points, videos or pictures.

- Interaction with medical devices through Augmented Reality.

The SME is interested in partnering with final users from the health, biotech or pharma sector for commercial agreements with technical assistance.
Advantages and Innovations:
Advantages:

-Boost online visibility by creating an immersive Virtual Booth.

- Virtual Booth Experiences enable business to present their product range or services in the form of an interactive online experience.

- Having a virtual stand not only means presence, but it can connect with customers before, during, and after the marketing of the product.


Innovations

- It can be shared with clients via email to give a real-life experience of the product range or services on a virtual platform.

- It allows presence not only during an event: Going through the virtual route means having a lasting presence. Where in person is a moment in time, the virtual can last longer.

- Virtual is less expensive: Even if it is less usual to invest in a booth virtually it is probably a less expensive effort.

- Ability to connect: Typically, a booth will include a live chat or even a live demonstration. Making it easier for attendees to ask questions. Also, there is something less frightening in the virtual than in the physical.
Stage of Development:
Already on the market
IPs:
Secret Know-how

Partner sought

Type and Role of Partner Sought:
The Spanish SME is interested in partnering with entities that provide products or services to Biotech, Pharma or Health sectors.

Commercial agreements with technical assistance are sought.

Interested partners should provide their needs for tailor-made solutions. They would receive technical assistance for a correct use and post-sale support services.

Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English

Keywords

Technology Keywords:
01004001 Applications for Health
01005003 Contenidos digitales, publicidad electrónica
01005006 Visualización, realidad virtual