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Nueva herramienta fácil de usar y efectiva para consumidores

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOTR20150611001
Publicado:
02/08/2015
Caducidad:
01/08/2016
Resumen:
Una pyme turca especializada en diseño web ha desarrollado una nueva plataforma de distribución digital de catálogos que permite al cliente buscar y aprovechar descuentos, cupones y otras promociones de minoristas cercanos. Los catálogos digitales se promocionan a través de internet y en el tráfico en tienda, tienen fuertes tasas de conversión y su demanda está creciendo. La plataforma también ayuda a los minoristas a aumentar la eficiencia de sus campañas porque recoge datos de las experiencias de los usuarios. Se buscan socios con el fin de establecer acuerdos comerciales con asistencia técnica y financieros.

Details

Tittle:
An innovative user friendly and effective tool for shoppers offered by Turkish SME
Summary:
A SME from Turkey specialized in web design developed a new product which is a platform for digital distribution of catalogues. It allows customers to find out and take advantage of discounts, coupons and other promotions of nearby retailers. Digital catalogues drive online and in-store traffic, have strong conversion rates and the demand for them is growing. The company is now looking for partners for commercial agreements with technical assistance and financial agreements.
Description:
A SME from Turkey specialized in web design developed a new product which is a platform for digital distribution of catalogues. The product works on digital advertising and coupon technology. The company´s product provides shopper´s page through circulars that they can view on computers, mobile phones and tablets.

They can easily find nearest stores with store hours, and specific products and deals. Moreover, it helps retailers improve their campaign efficiencies by collecting data from experiences of users. Thus, retailers are able to reach their potential customers in a less expensive but very efficient way. The platform provides redirection to online stores of retailers via the product on the brochures.

Redirection is very appealing revenue stream since increasing the online store traffic is very hard issue that retailers should take into account. Moreover; brochures contains coupons which provide discounts on the prices while shopping. Distribution of coupons is another revenue stream which is very appealing for all parties of the product. The product also attracts the attention of web and mobile advertisers due its potential and user base. Thus, it is another revenue stream for the company that both mobile and web advertisements will be taken into place.

It attracts 2 million visitors per month on web and mobile platforms. More than 200 retailers distribute their circulars and coupons on this platform. It is perfect at is to collect huge data about the actions taken by visitors while paging through the digital circular. Huge data is processed and converted into information like analytic reports of circulars, heat map reports to measure the efficiency of circulars and to understand how visitors react to the deals, and demographic information related to circulars.

This Turkish SME is looking for partners from abroad for commercial agreements with technical assistance and financial agreements.
Advantages and Innovations:
*The product is ready and running currently in Turkey. Created in 2012, the product has over 2,000,000 monthly unique visitors in Turkey and 5,000,000 brochures views monthly.
*Research and Development costs has done in Turkey that enables lower expenses.
*The company has also released their mobile applications available on both Android and iOS platforms.
*They have an experienced, powerful, and passionate team members. They have an active sales team.
*Retailers are able to publish their brochures with lower costs, unlimited pages, no loss, and as well as other advanced features like "redirection from the brochure to online store".
*Reports generated are capable of making retailers redesign their brochures for perfection and better effects.
Stage of Development:
Already on the market
IPs:
Secret Know-how,Trade Marks

Partner sought

Type and Role of Partner Sought:
The product is available for all platforms such as smart phones, tablets, and personal computers.

The product is mostly suitable for retail companies however the product is available and suitable for all companies such as shopping malls, tourism agencies, airplane companies, factories, outlets etc.

Type of partner sought: Industrial partners with a focus on retail sales.

The SME is looking for partners to do commercial agreement with technical assistance and/or financial agreement. The company is looking for partners which are interested to give their catalogues, or partners to finance their company or product.

Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English

Keywords

Technology Keywords:
01005003 Contenidos digitales, publicidad electrónica
11008 Servicios creativos
01001002 Sistemas digitales, representación digital