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Nueva herramienta social para capturar y analizar información publicada en redes sociales

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOES20150601001
Publicado:
11/02/2016
Caducidad:
11/02/2017
Resumen:
Una pyme española ha desarrollado una herramienta informática basada en procesamiento del lenguaje natural para monitorizar y analizar información 3.0 publicada en internet. Esta herramienta extrae opiniones positivas, negativas y neutrales de internet para generar un resumen e informe cualitativo. La tecnología ha sido diseñada y desarrollada para lenguas que proceden del latín. La empresa busca socios del sector de informática o consultoras de marketing que ofrezcan servicios basados en internet con el fin de establecer acuerdos de cooperación técnica.

Details

Tittle:
Novel social tool for capturing and analyzing information published in social networks
Summary:
A Spanish SME has developed an IT tool based on a natural language processor to monitor and analyze information 3.0 published on the Internet. It can extract positive, negative or neutral opinions from the internet and generate a summary and qualitative report. This technology has been designed and developed to work with Latin-based languages as a novelty.They´re seeking IT partners or marketing consultancy that provides services based on the Internet for technical cooperation agreements.
Description:
Nowadays, the rise of the social media allows every person to communicate with other people. This, along with the increase of the number of smartphones and wireless connections to the Internet that make it possible to stay connected anywhere, anytime, has converted the social networks not only in an international reference but also into a very important source of information and communication.

Companies, institutions and organizations see social networks as a clear opportunity to reach their clients, users or employees, but at the same time the independence of the media facilitates a continous threat in the way of that negative opinion can spread rapidly.

Because of the amount of available information and the virality of the media, it is necessary to have systems that can extract and compress the information in order to know what is happening, what is the opinion of their users, what are they thinking about the competition or the sector, etc... and therefore, taking better decisions that allow the execution of agile and optimal actions on the media.

A Spanish SME has developed an IT tool to monitor and analyze information published in several sources of the Internet (social media analytics).

The tool includes a natural language processor specially designed for 2.0 environments to obtain positive, negative or neutral opinions/comments as well as important issues. Besides, this tool is capable of generating a resume of main ideas collected.

This solution runs through two phases, an initial information capture (real time or downloaded for local processing) and a second analysis of the captured information in order to synthesize, extract useful data for exploitation by any entity with a presence in social networks.

This active listening tool can gather information from the "Internet of people" about what is happening, the opinion or feeling about a specific topic and who are the most influential people: Information webs, forums, blogs, social networks Twitter, Facebook, YouTube, interest, Instagram or Google+), digital newspapers and magazines.

The results achieved by this tool can be shown via dashboard. This will make easier some actions: deep sector knowledge, positioning of an entity, performance of data obtained.

Main features of this tool are:

- Extraction of relevant terminology.
- Topics identification.
- Trending topics identification.
- Elaboration of summaries about what is happening.
- Influential users´ identification.
- Detection of the polarity or sentiment of comments.
- Offensive language detection.
- Identify the causes the lead to a change of trend.

The Spanish SME is seeking collaboration with regional/local IT services partners and/or providers of advanced marketing services for technical cooperation. They will contribute in their area to sales, marketing, integration -Y- implementation of the tool in final users, technical support and upgrading of the technology among main tasks.
Advantages and Innovations:
Innovation:

- Algorithmics are oriented to Spanish.
- Application of advanced techniques of natural language processing (text mining, ontologies, big data).

Advantages:

- Most of the ICT tools similar to this one are only able to correctly analyze English language. The technology hereby exposed has been designed and developed to work with Latin-based languages.

- It is capable of generating qualitative reports so it can drive to better decisions in terms of strategy, communication, client policy, quality management.
Stage of Development:
Already on the market
IPs:
Secret Know-how

Partner sought

Type and Role of Partner Sought:
- Type of partner sought: Companies, SMEs,

Partners should be active in any of the following areas:
ICT services and advanced marketing

- Task to be performed by the partner sought:

Technical cooperation with regional/local IT services partners and/or providers of advanced marketing services to carry out the following tasks:

- Sales and marketing in their area by including these tools in their portfolio of services.They will identify users and needs and provide support for a right exploitation of the technology. They will be trained by the Spanish SME.

It is also welcome the integration of this technology in own tools of interested partners (e.g. CRM)

- Technical cooperation for upgrading technology as well as an adaptation of the tool to the specific requirements of their area or clients (language issues, standards, technical changes...), application/use in other contexts and parameterization of language.

- Technical support in terms of local helpdesk (technical incidences and questions)

Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English

Keywords

Technology Keywords:
01004004 Aplicaciones en servidores (ASP)
01005003 Contenidos digitales, publicidad electrónica
01003010 Databases, Database Management, Data Mining
01005005 Filtrado de información, semántica, estadística
01003024 Tecnologías de la nube