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Nueva plataforma de comercio electrónico integrada en una solución CRM

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOES20130920004
Publicado:
23/06/2015
Caducidad:
22/06/2016
Resumen:
Una empresa española de base tecnológica ha desarrollado una nueva solución de comercio electrónico. Se trata de una herramienta de gestión de pedidos online que al combinar un software con la página web de una empresa permite generar pedidos en tiempo real e integrarlos en una solución CRM. La plataforma de comercio electrónico ha sido especialmente desarrollada para optimizar las ventas a través de la página web de una empresa. La plataforma se integra en una solución CRM para ofrecer información al departamento de marketing y ventas sobre los pedidos de los clientes y facilitar su gestión. Se buscan socios con el fin de establecer acuerdos de licencia y comercialización con asistencia técnica.

Details

Tittle:
Innovative e-commerce platform integrated into a cutomer relationship management solution
Summary:
Spanish based technology company has developed an innovative e-commerce solution. It is an online order management tool that combining a software solution with a company website, is capable of generating orders in real time and integrating them into a relationship management solution (CRM) solution. The company seeks commercial agreements with technical assistance.
Description:
Every company is always looking for helpful solutions and innovations focused on boost sales. Because of that, this advanced e-commerce platform technology has been specially developed by the Spanish company to optimize selling through companies' websites. It provides a better service for both retail and wholesale clients, in terms of information and workability.
Additionally, the technological platform is integrated into a CRM solution, providing valuable information to the company sales force and marketing department, regarding clients' orders of products and easing its management.

Main features are the following:

·Customizable web platform and interface
·It allows launching of new products, promotions and fidelity campaigns
·Stock management: The system takes into account orders and bookings of products, providing accurate information regarding stock availability.
·Automated order entry in real time 365 days a year, 24 hours a day, 7 days a week.
·New client orders are sent to the sales force through automated e-mails.
·Anonymous buyer: The system lets the companies know interest from buyers who were clicking on its products or services, creating sales opportunities.
·Purchasing trends and historical: The systems stores under its secure vault an historic shopping, that lets users to prepare campaigns, tendencies analysis, among other business intelligence assessments.
·Its access is restricted by user name and password to ensure maximum security.
·Ready to work with any kind of payment: Pay Pal, transfer and deferred payment.
·It includes a form to stay in touch with clients solving doubts and receiving suggestions.
Advantages and Innovations:


·Main innovation is that the platform includes a feature regarding client orders that finally are not made after conducting the purchasing procedure in the website. Sometimes clients conduct the purchasing procedure just to find out the final price of an item or product. This valuable information is immediately sent to the company sales force, so they can contact the client in order to get the sale.

·It unifies service to any client typology (wholesalers and retail) within a single e-commerce platform.

·It allows the company sales force and the marketing department to analyze costumer habits such as connection times, visited websites, dropout rate, etc.

·It provides corporate image, increasing company awareness, securing a better market position and a clear differentiation from competitors.

·New sales channel for better customer retentionand and higher efficiency.

·It reduces administrative costs.

·Improvement of customer communication, keeping them informed of new releases and/or promotions, discounts, etc.

·Visualization of purchase history, review of orders and embedded images of product data sheets for easier management.

·Since, the software is mainly demanded on cloud, potential final users can operate with the system in less than 48hs without need of implementations.
Stage of Development:
Already on the market
IPs:
Copyright

Partner sought

Type and Role of Partner Sought:
- Type of partner sought:
IT partners such as integrators and developers
Companies with some industrial / vertical expertise looking to commercialize new applications for the IT sector and integrate this solution in their product portfolio.

- Specific area of activity of the partner:
Integration of software and, sales and client management related technologies.

- Task to be performed:
The company is looking for partners willing to integrate this solution within their portfolio in order to commercialize it within their area of influence. Because of that, potential partners should be able to deploy this technology and customize it if needed, always getting technical assistance from the Spanish company.
Because of that, the type of agreement sought is commercial agreement with technical assistance.


Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
Spanish

Keywords

Technology Keywords:
01003011 Comercio electrónico, pago electrónico, firma electrónica