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Nuevo sistema de gestión de contenidos de páginas web


Oferta Tecnológica
Una empresa húngara ofrece instalaciones que adoptan e introducen nuevos aspectos para servicios de marketing online. Su desarrollo es un nuevo tipo de sistema de gestión de contenidos que permite a usuarios sin conocimientos técnicos realizar cambios en una página web con poca formación. La administración se realiza mediante una interfaz basada en navegador. El sistema utiliza una base de datos para almacenar contenido y se ejecuta en diferentes servidores de bases de datos y web. La empresa busca socios del sector de TI en Austria, Alemania, Holanda y Suiza para adaptar la tecnología en sus países y establecer acuerdos de licencia.


New type of website content management system
The Hungarian company provides facilities adopting and introducing new aspects the web marketing services.
Their own development is a new type of content management framework system, which allows the non-technical users to make changes to a website with little training. The company is looking for partners in Austria, Germany, Netherlands and Switzerland in the field of information technology (IT) sector, which can help adapt the technology, offering license agreement.
The Hungarian company started its operation in 1999, recognizing the possibilities within the spreading of the internet, in divisions of advertising. Company provided facilities for adopting and introducing new aspects and more effective informatics, internet and web marketing services. The activity mainly focuses on the websites, video and portal systems, webshops, supported by content-provided solutions.
Their development of their product, the new type of content-managing frame system, has been speeded up recently, its usage became more adaptable and its introduction became more effective. Their own new content management system, allows non-technical users to make changes to a website with little training. Administration is done through a cross browser-based interface.

In the new system the uses Uniform Resource Locator (URL)-rewite technique is a dynamic webpage compare to the static URL systems. The Content Management System (CMS) allows users to rename the webpage URL, which is an important fact of the Search Engine Optimized (SEO) system.
User could have total control over the browser title bar, the online meta tags, meta keywords and description. There were developed Google Analytic integration to each webpage, so it can access immediately the statistics for the currently edited page.
With the e-mail based newsletter system user can send hundreds of rich text formatted HTML e-mails to the visitors or customers and can track the efficiency of e-mail campaigns in Google Analytics.

The aspect of search engines is different from the visitors, but company forced upon to understand their way of thinking, because the visitors will be sent to their website by the search engine, therefore it is not a negligible viewpoint how the customer can favour them. Certainly, every developer company has its own recipe, by what they are able to lead the search engine through the customers´ websites in the easiest way.

These principles have to be supervised from time to time, because Google, as the leader of the market, changes its practice in order to filter out the freeloaders and to prefer those websites and portals supporting the content development and Internet philosophy.

The new system uses a database to store content, metadata, or artifacts that might be needed by the system and furthermore own caching method to serve the contents. The system runs on different web and database servers as well.

A license based CMS´s source code and know-how in most cases is owned by the authors, and it is handled in a closed system. The source code can be never accessed by the customer or other persons. This reduces security risks.

The company is looking for partners who can deal with similar technology in the similar quality and adapt the technology in their country. The company is offering a license to use the licensed new type of CMS system in return for a fee or share of royalties.
Advantages and Innovations:
The content management system allows for the non-technical users to make changes to a website with little training. Administration is done through a cross browser-based interface. The system uses a database to store content, its own caching method to serve the contents and runs on different web and database servers.
The most important value gives this self-confident operation as well as the base of the strategic partnership developed with their partners.
The CMS systems use a database to store content, metadata, or artifacts that might be needed by the system. A presentation layer displays the content to Web-site visitors based on a set of templates: a set of HyperText Markup Language (HTML) and Cascading Style Sheets (CSS), JavaScript and other files, this is one of the most advantage compares to other prevailing technologies.
This solution has an innovative character, easy to use interface, with powerful rich-text editor and optimized mathematical function collection techniques, so a number of useful functions and effects can be added by using their website.
The further advantages are the complete user and group management, the picture gallery support, the document storage with user permissions, integrated webshop system and newsletter system with different mailing lists and web based sign-up. Also important are the blog editing functions, comments and ratings can be assumed for every page.
Improving the range of the services is continuous and the partners can connect to the new ItWorx CMS platforms after its introduction by monthly-fee packages.
Stage of Development:
Already on the market
Exclusive rights

Partner sought

Type and Role of Partner Sought:
Type of partner sought: The potential partners should be reliable and professional IT industrial companies, in the field of content management systems, software, web applications, creating and managing HTML contents.

Specific area of activity of the partner: The ideal partner producing/manufacturing similar types of products.

Task to be performed: The company would like to cooperate other web developer companies, which have experiences in license based CMS´s source code techniques.


Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
Languages Spoken:


Restrict dissemination to specific countries:
Austria, Germany, Netherlands, Switzerland


Technology Keywords:
01003010 Databases, Database Management, Data Mining
01003011 Electronic Commerce, Electronic Payment & Signature
02003005 Information processing & Systems, Workflow
01003025 Internet of Things
11008 Servicios creativos