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Plataforma de inteligencia artificial para personalización de marketing basada en sistemas de recomendación conscientes del contexto para comercio electrónico, retail y turismo

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOES20180419002
Publicado:
07/05/2018
Caducidad:
08/05/2019
Resumen:
Un centro tecnológico español especializado en investigación aplicada e innovación para impulsar la competitividad de las empresas ha desarrollado una plataforma de inteligencia artificial que ofrece al cliente recomendaciones personalizadas conscientes del contexto en aplicaciones móviles y portales web en tiempo real. Estas recomendaciones se dirigen a cada usuario de forma individual y han demostrado mejorar la facturación hasta un 15-20%. La plataforma ofrece una experiencia de marketing personalizada y unificada mediante el envío de información relevante para el usuario basada en un concepto omnicanal. El centro busca un socio especializado en servicios de TI o comercio electrónico con el fin de establecer acuerdos de comercialización con asistencia técnica o licencia.

Details

Tittle:
Artificial Intelligence platform for marketing personalization based on context-aware recommender systems for eCommerce, retail and tourism
Summary:
A Spanish technology centre based in Barcelona has developed an artificial intelligence platform which provides context personalized recommendations on mobile apps and web portals in-real time to the customer. These recommendations are targeting each user individually and have been proved to improve turnover by 15-20%. The centre is looking for a commercial agency agreement with technical assistance or license agreement with an eCommerce or a partner focused on IT services.
Description:
A Spanish technology centre based in Barcelona, specialized in applied research -Y- innovation to foster competitiveness of companies, has developed an artificial intelligence platform for marketing personalization based on context-aware recommender systems for eCommerce, retail and tourism sectors.

The product is based on an innovative use of big data, artificial intelligence and machine learning technologies. It provides a customized and a unified marketing experience by sending relevant information to the user based on an omnichannel concept. In order to do so, it analyses information about the customer´s digital context: mobile profile, localization, customer-relationship-management interactions, Internet-of-Things devices, wearables or sales history in digital channels.

The product has been proved to increase retention rates and therefore the customer lifetime value. It has been evaluated among real users (focus groups, A/B testing), identifying a high degree of relevance in the personalized offers. The precise-targeted recommendations improve conversion rates by 7-15% and overall turnover increases by 15-20%. Additionally, the platform also deploys a dashboard to measure the key performance indicators of the digital strategy and to monitor the return-of-investment.

The platform could be integrated with different sources like: digital channels (eCommerce -Y- marketplaces, social media, emailing, user profiles and chat bots), corporate systems (products/services catalogue, customer-relationship-management tools, point-of-sales terminals), external sources (open data initiatives, weather, 3rd party services), Internet-of-Things devices (indoor positioning, beacons, sensors, wearables), mobile context (installed apps, geolocalization, device type, connection routines).

Focusing on mobile context, this platform allows to go further to get to know the customer better: motivations (sport, gastronomy, fashion, etc.), behaviour (digital native, when he/she is connected, etc.), consumer contents and typology, interaction with the environment and other users (social media), purchasing power (by the type of device, investment apps in the stock market, etc.).

The technology centre is looking for a commercial agreement with technical assistance or a license agreement with an eCommerce or a partner focused on IT services willing to promote the platform. Final customers would be business to customer companies which implement marketing segmentation strategies.
Advantages and Innovations:
The platform has been developed by merging the use of big data, artificial intelligence and machine learning. It provides a real-time personalized interaction with the customer with relevant information in the offering. It has been proved to improve conversion rates by 7-15% and increase customer lifetime value.
Stage of Development:
Field tested/evaluated
IPs:
Secret Know-how,Trade Marks

Partner sought

Type and Role of Partner Sought:
The technology centre is looking for an eCommerce or a partner focused on IT services whose clients are within the hospitality, retail, tourism, banking, insurance, telco, media and automotive sectors. The partner should be able to perform technology promotion and implement and provide onsite technical assistance of the platform under a commercial agreement with technical assistance or license agreement.

Client

Type and Size of Client:
R&D Institution
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
Spanish

Keywords

Technology Keywords:
01003003 Artificial Intelligence (AI)
01005003 Contenidos digitales, publicidad electrónica
01005005 Filtrado de información, semántica, estadística
01004015 ICM - Gestión de contenidos de Internet
01006003 Mobile Communications