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Plataforma digital interactiva para unidades de alojamiento turístico

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOHR20150515002
Publicado:
27/08/2015
Caducidad:
26/08/2016
Resumen:
Una start-up croata ha desarrollado una plataforma digital interactiva para unidades de alojamiento turístico que permite reservar servicios hoteleros e interactuar con los huéspedes a través de dispositivos inteligentes. El uso de una plataforma escalable y modular permite a la empresa dirigirse al mercado hotelero europeo (hoteles, campings y resorts) mediante SaaS (software como servicio) o instalaciones locales. La plataforma se utiliza para la promoción de servicios adicionales, marketing directo y encuestas/comunicación con los huéspedes, y consiste en varios módulos que se configuran y adaptan a las necesidades del cliente. Se buscan socios con el fin de establecer acuerdos de cooperación, comercialización con asistencia técnica y joint venture.

Details

Tittle:
Interactive digital platform for tourist accommodation units
Summary:
A Croatian start-up developed a digital interactive platform for tourist accommodation units, enabling booking of hotel/area services and guest interaction by using smart devices. Using scalable and modular platform they target European hospitality market (hotels, camps, resorts) through SaaS (Software as a Service) or local installations. The company is looking for a partner to sign commercial agreement with technical assistance, technical cooperation agreement or joint venture agreement.
Description:
The company is based in Zagreb, Croatia, oriented towards developing innovative software solutions in tourism and other industries.
They have several experts with extensive experience (more than 15 years) in modern software architecture and enterprise scale systems like ERP (Enterprise Resource Planning) and Postal Automation systems.

The solution is a digital interactive platform targeted at tourist accommodation entities like hotels, camps and resorts intended for better promotion of additional services, direct marketing and guest communication/surveys.
Solution consist of several modules that can be configured and customized to each client needs.

- Mobile application for guests - through various features enables guests to easily find and directly book desired service available in their accommodation entity or area like room service, massages and spa, excursions, activities, rent-a-car/bike, souvenirs and others.
- Web based CMS (Content Management System) module - enables users with no previous knowledge to add, edit and arrange their content with easy trough wizard enabled templates
- Template engine - enables single content to be published to different devices like iPhone/iPad, Android, Web, TV, digital signage, etc. It also enables addition of new content types and design customization for each client
- Web based Booking module - enables clients to easily manage and organize their extra services usage
- Web based Request Management module - enables clients to organize and optimize guest request distribution and processing
- External Partner module - enables clients to include externally provided content and delegate content entry and request processing to authorized partners (for example, standalone massage parlour)
- Web based Reporting module - gathers information about user interests and activities (including surveys) for analysis of guest behaviour
- Integration API (Application Programming Interface) - enables addition of external modules and integration with client´s existing systems like PMS (property management system), CRM (Customer Relationship Management), Booking and others

The solution can be used as SaaS (Software as a Service) platform or can be implemented through local implementation at client´s premises.
The product is targeting tourist accommodation entities in European hospitality market. Its modular and scalable design enables us to adopt to each client needs (including functionality and total price of ownership) regardless of their size and organizational structure.

They are looking for two types of partners:

a) Technology partners for development (technical coopration agreement)
As this solution is modular and extensible platform they are looking for existing (or in development) innovative compatible solutions that can be extended or be combined/bundled into single product.
Examples of such solutions are: beacon indoor navigation, smart door locks, mobile payment systems, NFC(Near Field Communication)/mobile access control, smart check-in/check-out etc.

a) Strategic partners, preferably with technical support (to sign joint venture agreement or commercial agreement with technical assistance)
These partners (with preferably existing clients in hotel industry) should provide support in product promotion, implementation and providing support to assisting facilitating acquired clients.
It would be an advantage if desirable partner has sufficient technical expertise for supporting local implementations and customization.
Advantages and Innovations:
The platform is a virtual receptionist system designed to support both hotels and guest needs. Ease of use and system flexibility is accomplished by several innovative solutions:

- Integrated CMS (Content Management System) and template engine for easy and fast creation of new content
- Customizable Request Management module for better efficiency
- Extensive reporting system for analysis of guest interests

Compared to existing systems that are part of large inflexible and expensive full hotel systems or pure web based solutions which lack customization options and have difficulties interfacing with local systems; this system platform has variety of advantages.

a) It is simple, apprehensible and guest oriented, by being multilingual, automatically presenting prices in different currencies, and offering native interface for each platform (iOS, Android, etc.)
b) It is functional and easy to use as its integrated CMS system allows easy and quick content update without previous technical or design knowledge.
c) Through the Request Management Module, request distribution and processing as well as guest communication can be handled with ease and adopted to each client organization structure.
d) It offers variety of adaptable modules like CMS, Request Management, Reporting and Booking as well as support for different content like information, interactive maps, menus, trips, transfers, restaurants, rental services, etc.
e) Proprietary template engine enables adding new type of interface (TV, digital signage, WEB, etc.) all generated from the same content via CMS.
f) As it enables customization of modules for individual clients or creation of new content templates and designs.
g) Supports local installations as well as SaaS platform and enables connection to other local systems
h) The system is adaptable to existing hotel processes and facilities with support of external partners and can work with or without integration to the existing system.
Stage of Development:
Field tested/evaluated
IPs:
Secret Know-how,Copyright

Partner sought

Type and Role of Partner Sought:
1. Technology and integrations partner to signe technical cooperation agreement
Partners with existing (or in development) hotel industry compatible software solutions that can be combined/integrated into proposed modular platform.

1. Strategic partners, preferably with technical support (to sign joint venture agreement or commercial agreement with technical assistance)
Established partner preferably with existing clients in hotel industry for product implementation, support and promotion on local market.




Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
Croatian
English

Keywords

Technology Keywords:
01003001 Advanced Systems Architecture
01004002 Aplicaciones para el turismo
01003006 Computer Software
01003025 Internet of Things
01003024 Tecnologías de la nube