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Plataforma móvil para campañas de marketing

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOGR20151106001
Publicado:
26/11/2015
Caducidad:
26/11/2016
Resumen:
Una pyme griega especializada en desarrollar y ofrecer nuevas soluciones informáticas ha desarrollado una plataforma móvil dinámica para la organización eficiente de campañas de marketing. Esta plataforma es capaz de administrar campañas contextuales personalizadas dirigidas a múltiples canales de comunicación en tiempo real, reduciendo costes. Se buscan empresas de publicidad o compañías que necesiten dirigirse directamente a sus clientes con el fin de establecer acuerdos comerciales con asistencia técnica.

Details

Tittle:
Mobile marketing campaign platform
Summary:
A Greek SME active in the development and provision of novel ICT solutions has developed a dynamic mobile platform for the efficient organization of marketing campaigns. The platform is capable to deliver personalised contextual campaigns addressing to multiple communication channels in real-time, while in parallel minimizes cost. The company seeks advertising companies or any other enterprise that needs to adress directly its clientele for commercial agreement with technical assistance.
Description:
Companies often fail to communicate and interact effectively with their customers. This can be very frustrating, since successful communication affects sales and business growth to a great extent. In order to overcome these kinds of obstacles and stay ahead of competitors, companies have to invest in the correct marketing strategies. As numbers show, one of the most effective is mobile marketing.

The greek company offers an effective tool that targets directly the relevant audience through flexible solutions and using multiple communication channels. The platform has the competitive advantage of built-in loyalty tools and analytics services,for tracking impressions, visits and revenue from all ad posts across multiple geographical sectors. By this way, it allows the operator to predict customer behavior and analyze customer trends. Such insights contributes to better sales forecasting and proactive reaction.

The company seeks advertising companies or any other enterprise that needs to adress directly its clientele e.g. telecom operators, for commercial agreement with technical assistance.


Advantages and Innovations:
-proactive methodology to minimize subscriber churn to other networks
-real-time monitoring and reporting,providing feedback for corrective actions in order to achieve excellent performance
-targeted advertising and customization of services adding value to business
-customer loyalty leading to revenue increase
-supports supports multiple delivery technology platforms (web, smartphones, tablets, etc.), and all major ad formats (static, HTML5, animations, video, etc.)

Stage of Development:
Already on the market
IPs:
Secret know-how

Partner sought

Type and Role of Partner Sought:
The company seeks advertising companies or any other enterprise that needs to adress directly its clientele e.g. telecom operators, for commercial agreement with technical assistance.

Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English

Keywords

Technology Keywords:
01 ELECTRÓNICA, INFORMÁTICA Y TELECOMUNICACIONES