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Simple digital signage software for quick content creation compliant to corporate design on advertising screens and displays

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TODE20200128001
Publicado:
06/02/2020
Caducidad:
06/02/2021
Resumen:
German SME offers an easy to use software solution to add perfectly designed content on advertising screens and displays within seconds. The simple digital signage software combines cloud-based content creation and display software in one. Commercial agreements with technical assistance are offered to customers in Europe that would like to apply the software for screen advertising or as information system. It is especially suitable for franchise or multiple store enterprises and hotel chains.

Details

Tittle:
Simple digital signage software for quick content creation compliant to corporate design on advertising screens and displays
Summary:
German SME offers an easy to use software solution to add perfectly designed content on advertising screens and displays within seconds. The simple digital signage software combines cloud-based content creation and display software in one. Commercial agreements with technical assistance are offered to customers in Europe that would like to apply the software for screen advertising or as information system. It is especially suitable for franchise or multiple store enterprises and hotel chains.
Description:
Especially franchise companies and multiple store enterprises often struggle with the challenge to create CI-compliant content (CI - Corporate Identity) and to combine centralized and decentralized marketing approach. Franchisees usually may run their own campaigns, but they must be in line with corporate design and should be integrated within corporate marketing. In addition franchisees often do not have specific knowledge in creating visual content.

A SME from Northern Germany developed an easy to use infoscreen software solution to add perfectly designed content on advertising screens and displays within seconds. The simple digital signage software combines cloud-based content creation and display software in one.

With the given software solution offers, campaigns, or dynamic content can be displayed on one or more screens within a few seconds. The content will be published automatically in a pre-defined corporate design. The software works with any HDMI-enabled screen, thus there is no need to invest in new hardware.
Content can be created on smartphone, tablet or desktop browser. Content of corporate marketing can be integrated with individual content of franchisees or regional partners and also with content of third parties like news-channels.

The company already successfully implemented the solution with clients from several sectors, mainly retailers, hotels and healthcare institutions. The SME is offering this innovative technology to interested customers that would like to apply it to their screen and display advertising, this might be e.g.
- franchise companies
- multiple store enterprises
- hotel chains
- retail, stores
- bakery chains
- gyms and fitness studios
- restaurants

In addition the software solution can be of interest for corporates or bigger institutions as information system, these can be e.g.
- bigger companies and corporates
- hospitals
- universities and schools
- coworking spaces
- museums

Considering general efforts for CI-compliant setup and continuous support, this solution is recommended for customers with intention to implement it on about 50 screens or more. Specific individual projects with a smaller scale, e.g. cooperation on development of a content system for a museum, can be discussed.

Type of partnership considered is commercial agreement with technical assistance. To guarantee optimal support, contacts are sought within Europe only.


Advantages and Innovations:
- CI-compliant content within a few seconds
- easy to use
- works with any HDMI-enabled screen
- can be used via Tablet, Smartphone or Desktop Browser
Stage of Development:
Already on the market
IPs:
Secret Know-how

Partner sought

Type and Role of Partner Sought:
Sought are contacts to European companies or institutions interested to implement the infoscreen software solution.

For use of the solution in display advertising:
- franchise companies
- multiple store enterprises
- hotel chains
- retail, stores
- bakery chains
- gyms and fitness studios
- restaurants

For use of the solution as information system:
- bigger companies and corporates
- hospitals
- universities and schools
- coworking spaces
- museums

Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
German

Keywords

Technology Keywords:
01003006 Computer Software
01005003 Contenidos digitales, publicidad electrónica
01002009 Tecnologías de periféricos (almacenamiento de datos, pantallas)