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Sistema de conteo del tráfico de consumidores para optimizar las ventas y la productividad en marketing

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOTR20151008001
Publicado:
12/10/2015
Caducidad:
11/10/2016
Resumen:
Una pyme turca especializada en visión artificial y seguimiento de personas, software para imágenes emergentes y productos de procesamiento de vídeo ha desarrollado un software integrado de análisis en tiendas para conteo de personas. Este software optimiza el tráfico dentro de las tiendas, el personal y las estrategias de marketing para mejorar las tasas de conversión y los beneficios con datos procesables. Se buscan empresas interesadas en licenciar el software y establecer acuerdos comerciales con asistencia técnica.

Details

Tittle:
Customer traffic counting system for optimizing sales and marketing productivity
Summary:
A Turkish SME, specialized in computer vision and people tracking, focuses on developing software for emerging image and video processing products. The SME developed an embedded people counting instore analysis software. The software optimizes instore traffic, staff and marketing strategies to increase conversion rates and profits with actionable data.
The SME is interested in finding companies interested in licensing the software and commercial agreement with technical assistance.
Description:
A Turkish SME, founded in 2006, designed and developed an embedded customer traffic counting system for optimizing sales and marketing productivity The software, which works by means of people counting, counts the number of people entering, exiting and passing by the stores with 98% accuracy, in real time. The company develops its own hardware and software, which enables them to secure their hardware with very fast running and up to date software. By acquiring the people counting data and determining the key performance indicators (KPI), the product provides business owners with an ability to observe how their business gets affected by many metrics such as weather, marketing campaigns and special days.
Moreover, the software automatically calculates sales conversion rates per hour, per week, per month for every store and department, which provides real time, leading accuracy data that one can use to make well-informed store-to-store comparisons. By achieving higher conversion rates, it is guaranteed to increase profit margin.
3D feature gives the product an ability to differentiate children from adults. This will help to purify visitor counts, and become a useful tool in determining actual conversion rates and shopper behavior. On the other hand, shop owners can compare traffic vs staff levels monthly and reveal the optimal staff / customer ratio. Even, they can take this one step further and organize staff allocation, working time and then evaluate long term trends through weekly, monthly and yearly patterns. Moreover, the software provides data storage in cloud servers with high levels of encryption and every data is also backed up hourly.
The SME is interested in finding companies interested in licensing the software and commercial agreement with technical assistance.

Advantages and Innovations:
*It is the only product in the market that counts customers and staff separately and gives the purest customer counting data.
*Counts the number of people entering, exiting and passing by the stores with 98% accuracy, in real time.
*Calculates the conversion rates of each store by knowing how many of the customers generate sales.
*Provides benchmarking high-performing stores and optimizing lowest performing stores to reach their performance.
*Helps to discover power hours and which stores generate most traffic, and have biggest sale opportunities.
*Helps to determine the optimum staff to customer ratio by calculating the demand in each stores.
*It has an ability to differentiate children from adults.
Stage of Development:
Already on the market
IPs:
Secret know-how

Partner sought

Type and Role of Partner Sought:
Type: industrial, commercial

Activity: shopping malls, stores, retailers or companies working with these institutions.

Role: Licence agreement and commercial agreement with technical assistance are the type of partnerships sought by the company.

Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
Turkish

Keywords

Technology Keywords:
01003012 Imaging, Image Processing, Pattern Recognition
01003013 Information Technology/Informatics
01004012 Sistema de planificación de procesos