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Sistema de seguimiento de medios de comunicación

Resumen

Tipo:
Oferta Tecnológica
Referencia:
12 SK 69CT 3Q49
Publicado:
26/06/2015
Caducidad:
27/12/2015
Resumen:
Una empresa eslovaca del sector de investigación de mercados ofrece una aplicación basada en un sistema de seguimiento de medios de comunicación. El sistema recoge información de medios de comunicación en Internet y ayuda a las empresas a hacer un seguimiento de su marca y competidores. El usuario accede a información de diversas fuentes en tiempo real, de forma rápida y económica. También puede establecer las categorías o fuentes desde las que acceder a los artículos. Los artículos se clasifican en 18 categorías: noticias nacionales, noticias internacionales, deportes, economía, etc. Se buscan socios para desarrollar nuevas aplicaciones y explotar el know-how existente (acuerdos de licencia y comercialización con asistencia técnica).

Details

Tittle:
Media monitoring system
Summary:
A small company from northern part of Slovakia active in the field of marketing research is offering an application based on media monitoring system. The system collects data from internet media sources and it helps companies with monitoring their own brand as well as their competitors. Partners are sought for the development of further applications and to exploit the existing know-how (license agreements or commercial agreement with technical assistance).
Description:
A small research agency specialized on marketing research of internet has developed an application, which is based on Media monitoring system, which collects data from media sources. These sources can be news from television and radio broadcast, internet news and articles or press and magazines. After collecting or during collecting, these data are archived and people try to find the information which they are interested in. This is basically the process of Media monitoring system (MMS). Some MMS are automated at different levels. This system is designated for online media or media from internet sources. Media monitoring system is a fully automated system.
Advantages and Innovations:
Application is designated for companies and general public as a simple system for monitoring own brand and monitoring competition. After setting the suitable key words associated with the company and company competitors, there is no way to miss some relevant information. A user has real-time, cheap and fast information from multiple sources.
Media monitoring system actually works for local internet media but it is simply scalable so it can be quickly deployed to other countries. Users also can set sources or categories from which they want to collect articles. Each article is classified into one of the 18 categories (home news, world news, sport, economy, crime, etc.).
It is fully automated system, which is simply scalable to other countries and internet media sources. It does not require human effort for adding articles or reports.
The application is easy to use, cheap and it is designated not only for companies but also for the general public. It can serve not only for monitoring purposes but also like news service which can be set according to user needs and the areas of users' interests.
Collecting data from press is easier because there exist electronic text versions for many papers or magazines and a process of rewriting news or articles can be skipped.
Users set on which days they want to get a report and email addresses to which it will be sent. The report contains all matched articles clearly ordered by categories and time. Reports are archived in users account and present easy way how to share information for other people in company. With respect to European copyright laws just information about collecting time, headline of article, internet source, matched key words, category and link to original article that allow to users read it were made available.
Stage of Development:
Field tested/evaluated
IPs:
Secret know-how

Partner sought

Type and Role of Partner Sought:
- Type od Partner sought: Software company

- Area of activity of the partner: software, programming

- Task to be performed by the partner sought: adaptation of new tool in further applications
Type of Partnership Considered:
Adaptation to specific needs
Joint further development
License Agreement
Technical consultancy

Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
No
Languages Spoken:
English
Slovak

Keywords

Technology Keywords:
01003002 Archivado / documentación / documentación técnica
01003 Procesado de información, sistemas de información, gestión de la carga de trabajo