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Software de análisis de las tendencias del gasto de los clientes basado en localización para el sector bancario

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOTR20140708001
Publicado:
13/07/2015
Caducidad:
15/01/2016
Resumen:
Una empresa turca especializada en análisis de datos ha desarrollado un software para analizar las tendencias del gasto de los consumidores destinado al sector bancario. Este software permite a los bancos obtener información concreta sobre el comportamiento de los consumidores mediante un sistema basado en localización. El uso de este software permite a los bancos cooperar con centros comerciales o grandes tiendas para aplicar campañas de promoción personalizadas. Se buscan empresas o centros de I+D con el fin de establecer acuerdos de investigación y cooperación técnica.

Details

Tittle:
A Turkish R&D company offers a software solution for analysing location-based expenditure trends of customers for banking sector.
Summary:
A Turkish R&D company which is working on big data analysis has developed a software solution in order to analyse customers' expenditure trends or propensity to spend for banking sector. This software allows banks to obtain concrete information about customers' expenditure behaviours via a location-based system.The company is looking for companies or R&D institutes for research and technical cooperation agreements.
Description:
A Turkish R&D company which is working on big data analysis has developed a software solution in order to analyse customers' expenditure trends or propensity to spend for banking sector. This software allows banks to obtain concrete information about customers' expenditure behaviours via a location-based system.

It is a fact that banks can analyse their customers' expenditure trends via different methods and data analysis, but, as an innovation and an additional advantage, this development allows them to do it location-based and more specifically.

The company provides the next generation analytics platform to uncover the business opportunities emerged from the explosion of structured transactional and unstructured social media data.

The company combines data integration, data transformation and data visualization layers in its platform enabling its customers to perform interactive business analysis on big data.

The company is looking for companies or R&D institutes for research and technical cooperation agreements.

The reason why this partnership type selected is the company's eagerness to expand the use of this new softwate solution in additional sectors associated with banking and finance. Since the more this system is used the more data will be analysed, the coherence of the results by issuing data will be improved.

Therefore, improved and diversified data analysis are the desired outcomes of the international partnership sought in order to have the banks and financial institutions used this system in more countries.

Considering the business relationship which have been established the company and some of the banks in Turkey regarding the use of this system and higher than expected satisfaction level of the banks, the company sees a mutually profitable practical organisation with potential partners in the long term.

Since the company works with globally-oriented engineers, an international cooperation will be beneficiary for all the partners of this desired collaboration.
Advantages and Innovations:
It is a fact that banks can analyse their customers' expenditure trends via different methods and data analysis, but, as an innovation and an additional advantage, this development allows them to do it location-based and more specifically.

Banks may work in cooperation with shopping centres or big stores for applying customised sale promotion campaigns by using this software.
Stage of Development:
Prototype available for demonstration
IPs:
Secret Know-how,Copyright

Partner sought

Type and Role of Partner Sought:
The Type of Partner Sought:

Companies in or close relationship wtih banking sector and R&D institutes for research and technical cooperation agreements.

The Role of Partner Sought:

The partners should be willing to develop new ideas or modules regarding big data analyses and consumer behaviours especially in the sectors which have a close relation with banking and finance.

Furthermore, the partners (especially the companies) should also have a satisfactory contacts with banks and financial institutions in their own countries and all potential partners should have a competent information network regarding change of legislation in banking and finance sectors.

It is a fact that, rules and procedures in banking and finance sectors change rapidly in the world, especially in developing markets, due to capital flows and demands of the consumers to be protected in the volatile economic conditions.

As a result of this, potential partners are expected to be aware of legislation changes and adapt quickly to the new conditions.

Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
Turkish

Keywords

Technology Keywords:
01003010 Bases de datos, gestión de bases de datos, extracción de datos
01003008 Intercambio / procesado de datos, software personalizado
09001002 Métodos e instalaciones de ensayo / análisis