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Solución móvil para publicidad de marca blanca destinada a propietarios de redes WiFi

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOUK20151117001
Publicado:
27/11/2015
Caducidad:
27/11/2016
Resumen:
Una empresa inglesa ha lanzado un servicio para propietarios de redes WiFi. Se trata de una solución móvil de publicidad de marca blanca que permite a la empresa trabajar con sus anunciantes en una comunidad cerrada. La solución está indicada para clientes de centros comerciales, trenes, aeropuertos y eventos. Con este servicio cualquier publicidad se elige en función de la correspondencia entre la demografía e intereses del consumidor. El canal publicitario puede ser una página web o una aplicación. Se buscan usuarios finales en el sector minorista para establecer acuerdos de licencia y comercialización con asistencia técnica.

Details

Tittle:
A mobile advertising white label for WiFi network owners
Summary:
An East of England company has launched a service for WiFi network owners. It is a white label mobile advertising solution that allows the company work with its advertisers in a closed community. The other difference is the profiling of all the adverts and the consumers signing up so that only relevant ones will be matched. The network owner can much more easily earn back their costs. End users are sought in retail and elsewhere for licensing and commercial agreements with technical assistance.
Description:
Running a WiFi network can be costly. Most owners of these have few possibilities to monetise on it.
An East of England company has successfully launched a new service that targets this market. The application is suitable for clients both large and small, including shopping centres, trains, airports, events.
The service is a ring-fenced white label mobile advertising channel. For example, a shopping centre invites consumers to use their network. The consumers sign in with their Facebook account or, they are asked a few questions about their gender, age and their main interests from a drop-down menu.
Of course, consumers getting more and more overloaded with ´push´ advertising is a growing problem. However, with this new service any advertising is chosen matching the consumer demographics and interests. This achieves an increased click-through with the profiled adverts. The advertising channel can be a responsive website, an app, a website widget or a web app - a website that looks like an app. These look good on a variety of devices. The shopping centre controls who can use it, for example their retailers. A content management system lets the advertisers easily populate the mini-websites with messages in various formats. The mini-websites are profiled for their target audience, to make sure that the most relevant pages will be put in front of the consumers signing up.
Because of the matching of interests and offerings, it is easy for the network owner to show the value to the advertisers. There is a complex back-end to capture the consumer profiles and their activities.
The network owner needs no infrastructure, the channel is hosted by the UK company. All they need is a web browser. It is possible to host the advertising white label in other countries. The UK company can assist with integration.
The UK company seeks commercial agreements with technical assistance and licensing agreements with end users, owners of WiFi networks in the retail and hospitality sector and elsewhere.
Advantages and Innovations:
Other applications in this space are open to any advertiser wishing to promote their products or services. This new service creates a ring fenced digital environment so that the network owners are in control of their advertisers.
Secondly, the matching of offerings and consumer needs makes it more interesting for the consumers and it makes the advertisers less dependent on discounting.
Stage of Development:
Already on the market
IPs:
Copyright

Partner sought

Type and Role of Partner Sought:
Type of partner sought: industry.
Specific activity: retail, hospitality and other sectors where WiFi access is being offered to the public.
Role of partner sought: acquire the solution under license, possibly benefiting from technical assistance.

Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
No
Languages Spoken:
English

Keywords

Technology Keywords:
01005003 Contenidos digitales, publicidad electrónica
01006003 Mobile Communications
01006002 Tecnologías de banda ancha