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Solución online para definir la estrategia de marketing basada en los competidores

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOES20190319002
Publicado:
27/03/2019
Caducidad:
27/03/2020
Resumen:
Una empresa española del sector de las TIC ha desarrollado una herramienta innovadora que analiza la estrategia publicitaria de los competidores. Esta herramienta permite al usuario lanzar campañas publicitarias online de forma más eficiente, encontrando un posicionamiento nicho con bajos niveles de competencia. La herramienta identifica en tiempo real la estrategia SEM/SEO de los competidores analizando los resultados ofrecidos por los motores de búsqueda (Google, Bing, Amazon, etc.), y utiliza herramientas de extracción de datos para ofrecer información sobre el posicionamiento de palabras clave, densidad de anunciantes, nuevos competidores y sus creatividades, programas expuestos y oportunidades de inversión para tomar decisiones estratégicas influyentes en el plan de marketing digital. La empresa busca socios con el fin de establecer acuerdos de licencia.

Details

Tittle:
Online solution for marketing strategy definition based on competitors
Summary:
A Spanish ICT company has developed an innovative tool that analyses the online competitors advertising strategy in real time. It allows the user to launch online advertising campaigns in a more efficient way, finding niche positioning with low levels of competition. The company is looking for license agreements.
Description:
Most of the companies investing in online advertising waste more than 30% of the budget for not knowing the strategy of their competitors or their own. Because of that, the Spanish company has developed a tool that analyses competitors strategy allowing to relocate, if needed, the company investment in online advertising.

The tool identifies in real time the competitors SEM / SEO (Search Engine Marketing / Search Engine Optimization) strategy by analyzing the results given by the search engines (google, Bing, Amazon, etc.) . It uses datamining in order to provide information regarding positioning of keywords, the density of advertisers, new competitors and their creativities, schedules exposed and investment opportunities to take influential strategic decisions in the plan digital marketing.


The tool provides four levels of information:

1) Dashboard: Global overview of the main data obtained such as weekly visibility, top criteria, top advertisers, etc.

2) SEM detail: top relevant keywords and criteria, weekly, hourly and daily visibility (in time studies) and, relevant domains by criteria, copys and messages, etc.

3) SEO detail: Position average by criteria, hourly visibility, links and texts, density by criteria.

4) Report: Detailed report of all the results on web versión and exportable to PDF or online presentation in html5 that can be sent by email or shared link.

Main features regarding this solution are the following:

- It performances marketing activities on major platforms such as adwords, facebook, email campaigns, etc. depending on the actions of competitors, all in real time.

-System alerts and notifications: Notifications can be set up to inform about changes of position in certain strategic SEM words, drastic drops in position / page SEO, etc.

-Data visualization is exportable and accessible at all levels; studies can be exported to PDF and send html5 online presentation by email to different profiles being useful for presentations to customers for example.

-It analyzes web search results of major search engines worldwide (Google, Bing, Yahoo!, Yandex, Sapo, Virgilio, Baidu ...) thereby detecting the main competitors and their strategies SEM / SEO.

The Spanish company is looking for partners within the sector of digital media agencies willing to cooperate under license agreement.



Advantages and Innovations:
-Unlimited number of competitors: Other tools limit the number of competitors to be analysed to those defined by the user. On the other hand this tool analyses every competitor allowing the identification of new ones, that hadn´t been detected yet.

-Other similar tools available in the market offer results by keywords based on historical data so decision based on this criteria are not accurate. On the contrary, the technology developed by the Spanish company provides results by keywords in real time.

-Level of detail and precision in terms of time: It informs about breakdowns by days of the week and hours in the day, including analysis about seasonality, key schedules and strategic positions. This level of information is not provided by other similar solutions.
Stage of Development:
Already on the market
IPs:
Secret Know-how

Partner sought

Type and Role of Partner Sought:
The Spanish company is looking for partners in the digital advertising sector such as digital advertisers, marketing agencies and marketers/freelances willing to adopt this technology in order to provide added value to their clients.

The kind of partnership sought is license agreement.

Client

Type and Size of Client:
Industry SME 11-49
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English
Spanish

Keywords

Technology Keywords:
01003006 Computer Software
01004015 ICM - Gestión de contenidos de Internet