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Solución para la monitorización y análisis de información de redes sociales

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TOES20160329002
Publicado:
05/04/2016
Caducidad:
05/04/2017
Resumen:
Una empresa española del sector de las TIC ha desarrollado una solución para la monitorización de redes sociales que ofrece información extraída de diferentes medios, como redes sociales, blogs, páginas web, foros, etc. La herramienta se divide en cuatro fases: identificación de fuentes, extracción, análisis e información. También incluye otras funcionalidades, como alertas lanzadas cuando se alcanzan determinados umbrales o criterios y exportación de datos a diferentes formatos. La empresa busca socios con el fin de establecer acuerdos comerciales con asistencia técnica.

Details

Tittle:
Solution for social media information monitoring and analysis
Summary:
A Spanish ICT company has developed a solution for social media monitoring that provides information extracted from different social media sources such as social networks, blogs, websites, forums, etc. and analyses it drawing conclusions. The company is looking for commercial agreement with technical assistance.
Description:
Nowadays, the analysis of the information published in all the internet social media formats has become critical for most of the companies. It provides valuable information regarding a brand popularity, new competitors, potential threats, etc. in order to conduct a more effective decision-making process.

Nevertheless, the vast amount of available information in the internet makes it extraordinary difficult. Because of that, the ICT Spanish company, which specializes in solutions for the digital business, has developed a software solution that extracts, summarizes and contextualizes relevant data from different social media sources such as social networks, blogs, websites, forums, etc. and analysis it drawing conclusions.

The tool carries out four stages:
1)Sources identification:
It searches users, messages, news, blogs, social networks (Facebook, Twitter, Youtube, Google +, etc.) according to a predefined criteria in order to identify the relevant sources of information for each case.

2)Extraction:
Once the sources have been identified the solution extracts relevant information in real time which is presented in different formats according to the user preferences:
·Number of messages and users
·Messages distribution per source
·Dates (event detection through semantic analysis)
·Websites most relevant according to defined criteria

3) Analysis:

It provides access to all the information and analyse it from different approaches:

·Statistics
·Social networks
·Trends
·Messages
·Access to the original source
·Sources ranking
·Diagrams

4) Information:
This functionality allows managing all the reports related to the different criteria and analysis in progress.

Additional features are the following:

·Alerts that are launched when defined thresholds or criteria are reached.
·Data export to different formats.


This solution specially addresses those companies in need of deep knowledge about what happens in the social media related to them. The Spanish company is looking for ICT integrators willing to incorporate this solution to their portfolio under commercial agreement with technical assistance.

Advantages and Innovations:
Other similar solutions available in the market provide data such as volumetric data or KPIs (key performance indicators) but they do not analyse it to draw conclusions. On the other hand, this solution uses different algorithms to provide reliable conclusions and therefore saves a lot of time and allows taking prompt actions if needed.
Stage of Development:
Already on the market
IPs:
Secret Know-how

Partner sought

Type and Role of Partner Sought:
The company is looking for ICT integrators capable of commercialise it within their area of influence and adapt to specific client needs if request.
The kind of partnership sought is commercial agreement with technical assistance.

Client

Type and Size of Client:
Industry SME 50-249
Already Engaged in Trans-National Cooperation:
No
Languages Spoken:
English
Spanish

Keywords

Technology Keywords:
01003006 Computer Software
01005005 Filtrado de información, semántica, estadística