Con esta herramienta te facilitamos un acceso a todas las ofertas y demandas de tecnología europeas y a búsquedas de socios para participar en propuestas europeas de I+D publicadas en la red Enterprise Europe Network, pudiendo filtrar los resultados para facilitar las búsquedas más acordes con tus necesidades.

¿Quieres recibir estos listados de oportunidades de colaboración en tu correo de forma periódica y personalizada? Date de alta en nuestro Boletín

Los términos de búsqueda han de ser en inglés.

Spin-off alemana ofrece una tecnología generalista, desde la recogida hasta el análisis de datos, para investigación de mercados o estudios conductuales

Resumen

Tipo:
Oferta Tecnológica
Referencia:
TODE20190718001
Publicado:
30/07/2019
Caducidad:
30/07/2020
Resumen:
Una spin-off de una universidad alemana ofrece nuevas tecnologías de investigación basadas en una aplicación exitosa lanzada en 2014 para dirigir estudios conductuales destinada a científicos o institutos de investigación de mercado. El paquete de software permite a los clientes grabar independientemente el comportamiento con el smartphone de los participantes en el estudio, dirigir análisis estadísticos, relacionar y visualizar datos en una plataforma. La empresa busca universidades o compañías especializadas en investigación de mercado con el fin de establecer acuerdos de investigación o cooperación técnica. El objetivo de la empresa es llevar a cabo nuevos estudios de investigación o actuar como proveedor de servicios de TI.

Details

Tittle:
Full-stack technology solution, from data collection to analysis, offered by German university spin-off for market research or behavioral studies
Summary:
A spin-off from a university in Germany offers new research technologies for conducting behavioral studies for scientists or market research instiutes based on a successful app that has been launched in 2014. Their software package allows their clients to independently record smartphone behavior of study participants, run statistical analyses, correlate -Y- visualize data on a platform. They are looking to partner with universities or market research firms on a research or tech cooperation basis.
Description:
Smartphones generate a plethora of data and thus provide rich insights into the lives of their owners. So far, only Big-Tech such as Google -Y- Facebook benefited from these capabilities; academic researchers as well as regular market research institutes remained excluded. A start-up from a university in Germany now offers new research technologies for market or opinion research as well as for conducting behavioral studies for social scientists. Their software package allows researchers or B2B clients such as market research institutes to independently record smartphone behavior of study-participants, run statistical analyses, correlate and visualize data on a platform. It is a General Data Protection Regulation (GDPR) compliant company whose data privacy concept has been created by a certified German lawyer for IT-law. All servers are secure -Y- hosted in Germany. The start-up would either like to be cooperation partner for new research studies or act as an IT-service provider for above mentioned institues on a research or technical cooperation agreement basis. This spin-off originated in a unique study of the behavior of 500.000 smartphone users and the correlating app has been running succesfully since 2014.
Advantages and Innovations:
There are a number of existing smartphone apps that track smartphone use, however, these give direct feedback to the client and are used for B2C purposes. The start-up instead provides a full-stack solution, from data collection (via app or wearable such as fitbit) to analysis (over their platform for researchers) for their B2B clients.
This includes the following wide variety of data:
· screen data (i.e. time on smartphone, number of unlocking)
· app data (i.e. time spent in each app)
· GPS data (i.e. distance, locations)
· data provided throught time-triggered questionnaires (i.e. questions that will appear through the app during the study)
· wearables data (such as fitbit)
Stage of Development:
Already on the market
IPs:
Secret Know-how,Other

Partner sought

Type and Role of Partner Sought:
The spin-off is looking for universities, institutes, and companies who are are interested in new technologies to study human behavior. The technology can be used by various social scientists and in the following areas:
· Psychology
· Human Biology
· Healthcare
· Marketing
· Market -Y- Consumer Research
· Demography
· Behavioral Economics
· Education
· Human Geography
· Sociology
· Medicine
· Human Science
· Communication Design
· Political Sciences
The partner should be interested in studying a specific field of human behavior. Either the partner is leading the study and the spin-off provides IT-service only, or they may conduct a specific field study together on the basis of a technical or research cooperation agreement.

Client

Type and Size of Client:
Industry SME <= 10
Already Engaged in Trans-National Cooperation:
No
Languages Spoken:
English
German
Polish
Romanian

Keywords

Technology Keywords:
09004 Dispositivos de registro
11005 Infraestructuras para las ciencias sociales y humanidades
11001 Modelos de desarrollo socioeconómico, aspectos económicos
11003 Sociedad, información y medios
11004 Tecnología, sociedad y empleo