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Compañía holandesa de seguros y financiera busca nuevas posibilidades para añadir direcciones de correo electrónico y tener un contacto digital con sus clientes de forma más frecuente y eficaz

Resumen

Tipo:
Demanda Tecnológica
Referencia:
TRNL20181001001
Publicado:
15/10/2018
Caducidad:
16/10/2019
Resumen:
Una empresa de seguros y financiera de Holanda especializada en el mercado privado busca nuevas posibilidades para añadir direcciones de correo electrónico a su base de datos de clientes y mejorar el contacto digital. Actualmente la compañía tiene un contacto limitado con sus clientes y está interesada en aumentar la frecuencia y eficacia de comunicación. La empresa está abierta a nuevas ideas procedentes de compañías informáticas para obtener direcciones de correo electrónico de forma eficiente. El objetivo es establecer acuerdos de cooperación técnica o licencia a largo plazo. Esta demanda tecnológica es un reto de innovación y está publicada en una plataforma de innovación abierta hasta el 25 de noviembre de 2018.

Details

Tittle:
Dutch insurance and finance company is interested in new possibilities to increase email penetration in order to have more frequent and valuable digital contact with their customers.
Summary:
A Dutch insurance and pension funding company active in the private market is interested in new possibilities to further increase email in their customer database as a basis for improving digital customer contact. The company is open to new ideas from ICT companies obtaining email addresses in a effective and efficient way in a long term co-operation with technical assistance or license agreement. This technology request is an innovation challenge and is published on an open innovation platform.
Description:
A Dutch insurance company, both active in insurance products as well as pension funding products for the private market, has chosen to digitize the current communication tools from physical post to a digital personalized account for their customer. Current email address penetration is around 30% of their 2,5 million customer database.
Like many other companies, this company is facing the enormous digital transition challenge. Technology enables them to communicate more relevant information quicker, more cost-effectively and in an environmentally responsible way. However the majority of customers still receive information regarding their insurance policy and pension via physical post. This information is already available in an online personal account but customers can´t be digitally informed that new information is available due to lack of email addresses and permission to communicate digitally (legal requirement).
The company has limited contact with customers and would like to increase both frequency and value of contact. They know that customers want to hear more from them (Net Promotor Score research), not only about the policy itself, but also tips, advice and relevant articles.

The company is open to new ideas for generating email addresses in a cost effective and efficient way and with respect to the strict (legal) guidelines e.g. General Data Protection Regulation (GDPR) and Dutch finance authorities The Dutch Bank (DNB) / Authorities Financial Markets (AFM)

The company is interested in meeting new dynamic companies that are able to assist in this digital transformation process with solutions, products and knowledge. The company may be interested in long term co-operation with technical assistance or license agreement.
This technology request is an innovation challenge and is published on an open innovation platform until the 25th of November 2018. If an organisation does express interest in cooperation with this firm before that date, it will be guided towards this open innovation platform on which one can get in touch via a chat function with the company. Mind that posts on this platform are not confidential.
Beside open discussions on the platform, sharing of confidential information will be made possible on demand. After that, the firm will select the SMEs with whom they would like to cooperate in the development of a solution.
Once the challenge is closed, EOI´s for this technology request will be treated in the traditional way.
Technical Specification or Expertise Sought:
The company is interested in meeting dynamic, creative companies that are able to support the transformation from a letter based communication towards a digital-only communication. The company is interested in the following steps;
- obtaining client´s email addresses
- digital consent
- optionally: email marketing opt-in

Partner sought

Type and Role of Partner Sought:
- Type of partner sought
The company is interested in companies active in ICT, customer intimacy services, creative campaign organisations big data, (e.g. industry, academy, research organization, business)

- Specific area of activity of the partner:
The company should be active in financial products, e-commerce, mass individualisation, proces digitalisation, big data handling and analysis.

- Tasks to be performed.
The company should be able to consult on strategic and operation experience, realize and develop specific application demands based on the different products and Dutch law for these commercial products.

Client

Type and Size of Client:
Industry >500 MNE
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
Dutch
English