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Nuevos enfoques/metodologías y tecnologías en el campo de muestras de productos de belleza

Resumen

Tipo:
Demanda Tecnológica
Referencia:
TRBE20150905001
Publicado:
09/09/2015
Caducidad:
08/09/2016
Resumen:
Una multinacional belga del sector de bienes de consumo busca nuevos enfoques y tecnologías mejorados en el campo de muestras de productos de belleza. El objetivo de estos enfoques y tecnologías es aumentar la efectividad, reducir fraudes en las muestras, aumentar el compromiso del cliente y desarrollar capacidades de seguimiento de conversiones. La solución adecuada permitirá a la empresa optimizar sus programas de muestras. Se buscan socios académicos e industriales con el fin de establecer acuerdos de cooperación técnica.

Details

Tittle:
New approaches/methodologies and technologies for beauty care sampling.
Summary:
A Belgian multinational active in consumer goods looks for new and improved sampling approaches and technologies for beauty care sampling. These approaches and technologies have to significantly increase effectiveness, minimize fraud in sampling, improve customers´ engagement and develop conversion tracking capabilities. Potential partners - either from industry or academia - have both the approach and the technical solution sought allowing a technical cooperation with the large account.
Description:
A Belgian multinational based in Brussels and active in consumer goods wishes to meet consumers´ needs in the beauty care domain.

This company has 1 ½ century of history in the fast moving consumer goods markets and owns several brands known at global level.

Product sampling is quickly evolving into new models that result in enhanced consumer engagement. By aggregating valuable consumer demographic, product, and purchase conversion information, brands can improve sampling programs, save money and more accurately measure ROI (Return On Investment). All of this can be done while increasing the chance of consumer´s conversion. There is also an opportunity to bridge the gap between sampling and brand direct to consumer programs such as subscription offerings.

The company considers they have significant experience at mass quantity sampling, but they believe they have opportunities to close the loop and understand what effect sampling efforts truly have on the business.
They need better methods to target sampling, track conversation and indicate when consumers buy based off of a sample. Finding a solution would allow this company to optimize their sampling programs.

Starting from this kind of analysis as a background, the issue this company intends to tackle now is to identify new and improved sampling approaches and technologies which would lower program costs while also providing better and more measurable returns on sample investment. The new approaches and technologies sought should significantly increase effectiveness, minimize fraud, improve engagement and develop conversion tracking capabilities.

With such a purpose as future business development, the company is looking for collaboration with potential partners - both industry or research entities - having the necessary knowledge on the expected approach and the technical solution which would be coupled to the methodology.

The company is open to technical agreement with potential partners - industrial players or research entities - having already developed the required approach or methodology joint to the technical solution for the implementation of such an approach.

The purpose would be setting up a long lasting cooperation allowing the large account to comply with his need and better serve consumers´ expectations. The potential partner would interact in a systematic way with the large account so as to have immediate access to forthcoming similar requests
Technical Specification or Expertise Sought:
The technical requirements will have to take into account a series of technical challenges, as follows:

- The primary technical challenge is tracking data during all phases of the sampling process. Currently technical solutions such as smart packaging and retargeting, as well as referral marketing campaigns are being explored.
- In addition, a key challenge is identifying which consumers are most likely to begin purchasing after receiving a sample, which has kept this multinational from being able to develop effective sampling programs.
- The last notable challenge is locating the right technology to use when building the targeted sampling programs.

The company is open to evaluate any technical option suggested by potential partners provided that the technical solution can handle the above-listed challenges.

Potential partners proposing a solution will be evaluated based on 1) technical capabilities, 2) data analysis capabilities, 3) ability to track the consumer all the way through the sales process, 4) program testing and optimization capabilities.

When assessing applications, this multinational will be considering alignment of company vision/solution, depth of solution functionality, demonstration of team expertise, and market traction among other indictors.

Partner sought

Type and Role of Partner Sought:
Type of Partner sought: industry or academia

Area of expertise : data analysis, data tracking, program testing and optimization expertise.

Role of Partner Sought: collaborate with the large account and provide the technical solution coupled to the described methodology/approach

Client

Type and Size of Client:
Industry >500 MNE
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English