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Soluciones de comercio electrónico y nuevos modelos comerciales para incrementar las ventas online de pañales en Europa Central

Resumen

Tipo:
Demanda Tecnológica
Referencia:
TRBE20150914001
Publicado:
18/09/2015
Caducidad:
27/12/2015
Resumen:
Una multinacional belga del sector de bienes de consumo busca soluciones digitales y nuevos modelos comerciales para incrementar las ventas online de pañales en Europa Central. La solución buscada debe crear más valor para el consumidor (madres), minoristas y la propia empresa. Se buscan start-ups y pymes que dispongan de la tecnología buscada y de un nuevo modelo comercial para establecer acuerdos de cooperación técnica a largo plazo.

Details

Tittle:
Urgent - ecommerce solutions and new delivery business models to increase the online sales of diapers in Central Europe.
Summary:
A Belgian multinational active in consumer goods looks for digital solutions and new delivery business models to increase the online sales of diapers in Central Europe. Potential partners - start-ups or SMEs - must have both the technical solution and an innovative delivery business model allowing a technical cooperation with the large account.
Description:
A Belgian multinational based in Brussels and active in consumer goods wishes to identify digital solutions coupled to innovative delivery business models able to increase the on-line sales of diapers.

This company has 1 ½ century of history in the fast moving consumer goods markets and owns several brands known at global level.

Diapers represents for this company a key market leading brand at global level, with strong multi-tier portfolio designed to satisfy consumer needs from value to super premium proposition.

Central Europe region consists of 9 countries (Poland, Czech, Slovakia, Hungary, Croatia, Slovenia, Lithuania, Latvia, and Estonia), serving more than 80 million consumers. The company´s markets are mature in terms of internet usage, with 71% internet penetration. However, only 4% of internet users are buying fast moving consumer goods online.

The company aims now to increase their online sales of diapers taking into account the potential of the digital markets and the company whishes to make its customers´ lives easier.

With such a purpose as future business development, the company is looking for readily available digital solutions and new delivery business models that will increase the online sales of diapers. The solution sought should create more value for the consumers (young mothers), retail partners and the company itself.

The company is then looking for collaboration with potential partners - start-up or SMEs - having both the technical solution and an innovative delivery business model. They are then open to technical agreement with the above-mentioned players. The purpose would be setting up a long lasting cooperation allowing the large account to comply with consumers´ expectations and internal strategy and for the potential partner interact in a systematic way with the large account so as to have immediate access to forthcoming similar requests.


Technical Specification or Expertise Sought:
This company has no preferred technical options but potential partners are expected to be very clear on:

- the kind of proposed solution, its components, including optional components and the technology platform the solution is based upon
- how the digital solution addresses the needs described in the technology request
- where else the solution has been implemented, taking into account that a relevant new delivery business models is expected as well
- a rough estimation of the cost of the digital solution
- a rough estimation of how long will the solution take to be fully implemented

The company is open to receive:

· Mockups
· Working prototypes
· Pilot test results
· Live demos
· Relevant documentation
· References / case studies from other customers who have already tested/implemented the solution

which allow to describe / demonstrate the proposed digital solution and its benefits

Partner sought

Type and Role of Partner Sought:
Type of Partner sought: start-up or SMEs

Area of expertise : digital commerce/marketing in the context of sales increasing

Role of Partner Sought: collaborate with the large account and provide the technical soluton coupled to the new approach sought

Client

Type and Size of Client:
Industry >500 MNE
Already Engaged in Trans-National Cooperation:
Si
Languages Spoken:
English